{"product_id":"uncovering-fashion-fashion-communications-across-the-media-9781563676154","title":"Uncovering Fashion: Fashion Communications Across the Media","description":"\u003cp\u003eFashion depends on visuals. When we see something we like, we respond to its color, line, form, and eye-appeal. Communicating about fashion demands much more, though. It involves a wide range of media including words-printed, spoken, and electronically transmitted. \"Fashion communications\" refers not only to monthly fashion magazines, but also to every facet of information relating to fashion-from names of colors at the dye factory to the latest runway reviews on fashion Web sites. \u003ci\u003eUncovering Fashion\u003c\/i\u003e uses a systematic approach to reveal the fashion industry's underlying network of communications. Focusing on the key areas of manufacturing, business, sales, advertising, and representation in the media, Wolbers uses a who-what-where-why-and-how approach to engage critical thinking, inspire creativity, and explore all the media serving fashion.\u003cbr\u003eInstructors, contact your Sales Representative for access to Instructor's Materials.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eMarian Frances Wolbers is an instructor at Albright College.\u003c\/p\u003e\u003cbr\u003e","brand":"Fairchild Books","offers":[{"title":"Default Title","offer_id":50356595556626,"sku":"9781563676154","price":148.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_bf74c69e-14f8-49f2-9ca1-2de2757d842f.jpg?v=1728311483","url":"https:\/\/surprise-castle.myshopify.com\/products\/uncovering-fashion-fashion-communications-across-the-media-9781563676154","provider":"Surprise Castle","version":"1.0","type":"link"}