{"product_id":"unconscious-marketing-25-cognitive-biases-that-compel-your-customers-to-buy-without-them-knowing-9780994390202","title":"Unconscious Marketing: 25 Cognitive Biases That Compel Your Customers To Buy (Without Them Knowing)","description":"\u003cp\u003e\u003cstrong\u003eHow Do People \u003cem\u003eReally\u003c\/em\u003e Make Decisions?\u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWe all like to believe that logic, facts, and common sense play a role in our decision-making processes. But that's rarely the case. More often than not, we use unconscious mental shortcuts to help us evaluate the choices that are laid out before us. Sometimes these shortcuts are based on prior information, and sometimes they're based on faulty assumptions we make about the data we're working with.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eThese mental shortcuts are called cognitive biases, or heuristics. None of us are immune to them. We all use them in our decision-making process, whether we're aware of it, or not.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eWhatever product or service you're marketing, everything you do is about getting customers to make a choice - and cognitive biases affect every choice we make.\u003c\/p\u003e \u003cp\u003e \u003c\/p\u003e \u003cp\u003eIn reading this book, you'll come to discover how you can take advantage of these biases we're all predisposed with. How you can use them to acquire more customers, and multiply your sales. And all without them knowing what you're doing.\u003c\/p\u003e\u003cbr\u003e","brand":"Neurotriggers","offers":[{"title":"Default Title","offer_id":50331604353298,"sku":"9780994390202","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_beb122e0-e101-47a3-9575-f6fff1c6e725.jpg?v=1727822299","url":"https:\/\/surprise-castle.myshopify.com\/products\/unconscious-marketing-25-cognitive-biases-that-compel-your-customers-to-buy-without-them-knowing-9780994390202","provider":"Surprise Castle","version":"1.0","type":"link"}