{"product_id":"true-professionalism-the-courage-to-care-about-your-people-your-clients-and-your-career-9780684840048","title":"True Professionalism: The Courage to Care about Your People, Your Clients, and Your Career","description":"\u003cb\u003eDavid Maister, the world's premier consultant to professional service firms, vigorously challenges professionals to examine this essential, yet under-addressed question: What is true professionalism?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eProfessional firms are forever trying to get their people to act like professionals--to do the right things. Though their various incentives may create employee compliance, these don't often encourage excellence. His answer is clear: It is believing passionately in what you do, never compromising your standards and values, and caring about your clients, your people and your own career. In clear and compelling terms, Maister shows that this approach is not only ethical but also conducive to commercial success.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDavid H. Maister, one of the world's leading authorities on the management of professional service firms, is the author of several successful books, including \u003ci\u003eManaging the Professional Service Firm, True Professionalism, \u003c\/i\u003e and \u003ci\u003ePractice What You Preach, \u003c\/i\u003e and coauthor of \u003ci\u003eThe Trusted Advisor.\u003cbr\u003e\u003c\/i\u003e","brand":"Free Press","offers":[{"title":"Default Title","offer_id":50616633393426,"sku":"9780684840048","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fee6a49c-05cc-40cf-b8ac-53fddf913fb0.jpg?v=1732505902","url":"https:\/\/surprise-castle.myshopify.com\/products\/true-professionalism-the-courage-to-care-about-your-people-your-clients-and-your-career-9780684840048","provider":"Surprise Castle","version":"1.0","type":"link"}