{"product_id":"travel-retail-an-insiders-guide-9781399933919","title":"Travel Retail - An Insider's Guide","description":"Travel Retail has been my passion for almost 20 years. In this book, I share some of the tips, tricks and ideas that can help you drive retailer and brand performances further and faster. It shows you the shopper journey, the metrics to use and how to build stronger relationships with your stakeholders. The book highlights opportunities to transform our industry into a high performing culture. Whether you are starting your journey or are a Travel Retail veteran, you will find something to help you on your own journey in this amazing industry. \u003cp\u003e\u003c\/p\u003eThe book covers: \u003cul\u003e\n\u003cli\u003eKey Challenges In Travel Retail\u003c\/li\u003e\n\u003cli\u003eKey Metrics \u0026amp; Terminology\u003c\/li\u003e\n\u003cli\u003eRelationships\u003c\/li\u003e\n\u003cli\u003eThe Shopper Journey\u003c\/li\u003e\n\u003cli\u003eCategory Management\u003c\/li\u003e\n\u003cli\u003eShopper Marketing\u003c\/li\u003e\n\u003cli\u003eSpace Management\u003c\/li\u003e\n\u003cli\u003eThe Future of Travel Retail\u003c\/li\u003e\n\u003c\/ul\u003eThe text draws on experience from working within a travel retailer and in cross functional roles.\u003cbr\u003e","brand":"One Red Kite Ltd","offers":[{"title":"Default Title","offer_id":50487446765842,"sku":"9781399933919","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_94585445-48b2-4ffa-9c5b-bd9c6a39f608.jpg?v=1730441232","url":"https:\/\/surprise-castle.myshopify.com\/products\/travel-retail-an-insiders-guide-9781399933919","provider":"Surprise Castle","version":"1.0","type":"link"}