{"product_id":"translation-the-basics-9781032407111","title":"Translation: The Basics","description":"\u003cp\u003e\u003ci\u003eTranslation: The Basics\u003c\/i\u003e is an accessible and comprehensive introduction to the study of translation. This revised edition includes two new chapters on culturally embedded concepts and translation in global business. All references have been updated with additional references and new quotes added.\u003c\/p\u003e\u003cp\u003eCombining traditional text-based views with the context of translation in its widest sense, it presents an integrated approach to methodology in order to critically address influences such as power and gender, as well as cultural, ethical, political and ideological issues. This book answers such questions as: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eHow can translations be approached?\u003c\/li\u003e \u003cli\u003eDo social issues and culture play a part in translations?\u003c\/li\u003e \u003cli\u003eHow does a translation relate to the original work?\u003c\/li\u003e \u003cli\u003eWhat effect has globalization had on translation?\u003c\/li\u003e \u003cli\u003eWhat are the core concerns of professional translators?\u003c\/li\u003e \u003c\/ul\u003e\u003cp\u003eKey theoretical issues are explained with reference to a range of case studies, suggestions for further reading and a detailed glossary of terms, making this the essential guide for anyone studying translation and translation studies.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJuliane House\u003c\/b\u003e is Professor Emerita of Applied Linguistics at the University of Hamburg. She is the author of \u003ci\u003eTranslation Quality Assessment: Past and Present\u003c\/i\u003e (Routledge, 2015) and \u003ci\u003eTranslation as Communication across Languages and Cultures \u003c\/i\u003e(Routledge, 2016).\u003c\/p\u003e\u003cbr\u003e","brand":"Routledge","offers":[{"title":"Default Title","offer_id":50867614712082,"sku":"9781032407111","price":26.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fe7e83d1-0dad-4d35-9c56-9a6cc900b4f0.jpg?v=1737699753","url":"https:\/\/surprise-castle.myshopify.com\/products\/translation-the-basics-9781032407111","provider":"Surprise Castle","version":"1.0","type":"link"}