{"product_id":"transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty-9781398621329","title":"Transforming Customer-Brand Relationships: Use Emotional Connection to Build Loyalty","description":"\u003cp\u003e\u003cb\u003eEmotional connection and affinity are the key to turning customers into brand advocates, but with consumers constantly bombarded with information, creating that genuine, emotional connection with consumers has become increasingly difficult\u003c\/b\u003e. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e This book provides mid-career marketers with practical strategies that transcend traditional transactional interactions and instead cultivate memorable experiences that resonate on a personal level with their customers. The book enables marketers to build genuine loyalty which in turn creates communities and forges an enduring bond between a brand and its users. \u003cp\u003e\u003c\/p\u003e Taking a multidisciplinary look at the issue, \u003cb\u003e\u003ci\u003eTransforming Customer-Brand Relationships\u003c\/i\u003e\u003c\/b\u003e explores topics including the power of the customer voice, social listening as a tool and customer service transformation. By moving away from traditional metrics such as customer lifetime value and acquisition costs and instead focussing on emotional engagement metrics like Net Promoter Scores and customer sentiment analysis, it helps marketers and business leaders understand and implement strategies that foster lasting relationships with customers, ensuring long-lasting patronage in this competitive digital age.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eChristina Garnett \u003c\/b\u003eis a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":51635437437202,"sku":"9781398621329","price":34.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a760cee4-bbed-4ab4-8946-d8051df973da.jpg?v=1759235858","url":"https:\/\/surprise-castle.myshopify.com\/products\/transforming-customer-brand-relationships-use-emotional-connection-to-build-loyalty-9781398621329","provider":"Surprise Castle","version":"1.0","type":"link"}