{"product_id":"tourism-in-a-vuca-world-managing-the-future-of-tourism-9781837536757","title":"Tourism in a Vuca World: Managing the Future of Tourism","description":"\u003cp\u003eThe international tourism industry grew exponentially during the latter part of the 20th and early 21st century due to the advent of cheap air travel and a growing moneyed class. However, it witnessed a calamitous slowdown during the COVID-19 pandemic, when the world came to a standstill and was unable to travel. It brought to the fore the fragility of the tourism industry in the face of bio-threats and other uncertainties such as climate change, disease, war, and terrorism.\u003c\/p\u003e \u003cp\u003eThese issues have led to a growing need for a strategic re-evaluation of the tourism industry vis-a-vis volatility, uncertainty, complexity, and ambiguity (VUCA) in the environment. \u003cem\u003eTourism in a VUCA World: Managing the Future of Tourism\u003c\/em\u003e is an attempt to identify the new approaches to tourism in the near past, present, and future. Novel solutions can be expected through an integration of knowledge from the fields of social, physical, and biological sciences.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eNaser Ul Islam\u003c\/strong\u003e is an Assistant Professor of Tourism and Hospitality in the School of Skill Education at Tata Institute of Social Sciences, Mumbai, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eManjula Chaudhary\u003c\/strong\u003e is currently working as Director, Centre for Distance and Online Education (CDOE) at Kurukshetra University Kurukshetra, Haryana, India. Prior to this, she worked as a Professor in Tourism at the same university.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eIzidora Markovic Vukadin\u003c\/strong\u003e is a senior researcher at the Institute for Tourism in Zagreb, Croatia.\u003c\/p\u003e\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":50869505491218,"sku":"9781837536757","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_4c35f44d-bf1a-4183-9c9a-dd739a12b445.jpg?v=1737760397","url":"https:\/\/surprise-castle.myshopify.com\/products\/tourism-in-a-vuca-world-managing-the-future-of-tourism-9781837536757","provider":"Surprise Castle","version":"1.0","type":"link"}