{"product_id":"time-to-listen-how-giving-people-space-to-speak-drives-invention-and-inclusion-9781944627119","title":"Time to Listen: How Giving People Space to Speak Drives Invention and Inclusion","description":"\u003cp\u003eProduct design strategy often seeks to change a person's buying decisions, or to manipulate a person's behavior. Such a product-focused mindset has driven our organizations into a corner. Even when product design teams want to benefit a person, they discover how they've harmed them instead by not recognizing their thinking and approaches. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eLuckily, organizations don't actually function by a set of rigid laws; business, education, government, and science are all based around people. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eDeep listening lets your team understand what it couldn't recognize before. The patterns and knowledge that result from deep listening are used to support someone in accomplishing their purpose in a way that matches their way of thinking better. \u003c\/p\u003e\u003cp\u003e \u003c\/p\u003e\u003cp\u003eIn this book, world-class researcher Indi Young teaches you how to \u003cstrong\u003econduct listening sessions \u003c\/strong\u003eto help your organization move away from a product-focused strategy toward a \u003cstrong\u003epurpose-focused\u003c\/strong\u003e \u003cstrong\u003estrategy\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003ePage by page, Indi explains clearly: \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eHow to put your assumptions aside to understand someone else's perspective\u003c\/li\u003e\n\u003cli\u003eHow deep listening is different from interviewing-and from regular conversation\u003c\/li\u003e\n\u003cli\u003eStep-by-step techniques to listen for the most meaningful underlying concepts\u003c\/li\u003e\n\u003cli\u003eHow to form a germinal question to elicit deeper insights\u003c\/li\u003e\n\u003cli\u003eHow to create a safe space for people to speak about their inner thinking\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eRead this book to begin expanding your organization's support for more and different perspectives-leading to better strategies, more inclusive products, and a broader human experience you could find no other way. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eListening deeply changes everything. \u003c\/strong\u003e\u003c\/p\u003e\u003cbr\u003e","brand":"Indi Young Books","offers":[{"title":"Default Title","offer_id":50660969382162,"sku":"9781944627119","price":31.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_66d6d225-93f7-494c-8187-03579489ea75.jpg?v=1733481762","url":"https:\/\/surprise-castle.myshopify.com\/products\/time-to-listen-how-giving-people-space-to-speak-drives-invention-and-inclusion-9781944627119","provider":"Surprise Castle","version":"1.0","type":"link"}