{"product_id":"thwarting-green-growth-perspectives-on-barriers-to-pro-environmental-behaviors-9781837088454","title":"Thwarting Green Growth: Perspectives on Barriers to Pro-Environmental Behaviors","description":"\u003cp\u003e\u003cem\u003eThwarting Green Growth: Perspectives on Barriers to Pro-environmental Behaviors \u003c\/em\u003ecritically examines the often-overlooked obstacles that hinder sustainable consumer actions. While much research has focused on what motivates individuals to engage in environmentally friendly practices, this volume shifts the focus to the psychological, social, economic, and cultural barriers that prevent such behaviors.\u003c\/p\u003e \u003cp\u003eAt a time when environmental concerns are increasingly urgent, understanding why individuals resist sustainable choices is more critical than ever. This book not only contributes to the growing field of sustainable marketing and consumer research but also offers actionable insights for driving meaningful change. For businesses, it highlights ways to design campaigns and corporate initiatives that align with environmental values while acknowledging consumer hesitations. For policymakers, it provides guidance on structuring public policies and educational programs that facilitate sustainable decision-making. \u003cem\u003eThwarting Green Growth\u003c\/em\u003e serves as both an academic resource and a call to action, offering fresh perspectives on overcoming the barriers to environmental progress.\u003c\/p\u003e \u003cp\u003eBy addressing these challenges, the book provides a vital resource for academics, marketers, businesses, and policymakers seeking to develop effective strategies that promote sustainability. Through a multidisciplinary approach, it brings together empirical research, theoretical discussions, and case studies to offer a comprehensive exploration of the complexities surrounding green consumer behavior.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cstrong\u003eMuhammed Sajid \u003c\/strong\u003eserves as an Assistant Professor in the Department of Economics and Finance at Birla Institute of Technology and Science, Pilani, Hyderabad Campus, India.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMyriam Ertz\u003c\/strong\u003e is a Full Professor in marketing at the University of Quebec at Chicoutimi, Canada, Chair in Technology sustainability and society, and Head of LaboNFC (Research Laboratory on New Forms of Consumption).\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eShouheng Sun \u003c\/strong\u003eis an Associate Professor at the University of Science and Technology Beijing (USTB), China.\u003c\/p\u003e \u003cp\u003e\u003cstrong\u003eMohammed Zedan Salem \u003c\/strong\u003eis a Professor of Marketing at University College of Applied Sciences, Palestine.\u003c\/p\u003e\u003cbr\u003e","brand":"Emerald Publishing Limited","offers":[{"title":"Default Title","offer_id":51806086299922,"sku":"9781837088454","price":114.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_47c98cff-b2a2-46b1-a804-803d95541399.jpg?v=1765975053","url":"https:\/\/surprise-castle.myshopify.com\/products\/thwarting-green-growth-perspectives-on-barriers-to-pro-environmental-behaviors-9781837088454","provider":"Surprise Castle","version":"1.0","type":"link"}