{"product_id":"this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-an-entrepreneurial-adventure-story","title":"This Business Has Legs: How I Used Infomercial Marketing to Create the $100,000,000 Thighmaster Craze: An Entrepreneurial Adventure Story","description":"\"Only in America could a would-be monk convince a faded televisionstar to pitch a rehabilitation device designed for Scandinavianskiers and create a nationwide sensation. The marketing strategyalone is worth the price of admission.\"\u003cbr\u003e --Paul B. Brown Special Correspondent for the Business News Network(BNN) and coauthor of Customers for Life \u003cp\u003e\u003c\/p\u003e \"This is the first time the person behind a fad lays out the wholemarketing strategy he used. Even I learned a lot.\"\u003cbr\u003e --Bob Rice Pet Rock Promoter \u003cp\u003e\u003c\/p\u003e \"Within a matter of months, Peter Bieler created a $100,000,000industry out of nothing. This fascinating book chroniclesstep-by-step how he did it.\"\u003cbr\u003e --Steve Dworman Publisher, Infomercial Marketing Report \u003cp\u003e\u003c\/p\u003e \"As a jack, in an emergency, if you have a very small car ... As arack to dry homemade pasta ... Prop it on its side and presto! Twinpicture frames ... Have it bronzed and claim it's a very earlyHenry Moore ...\"\u003cbr\u003e --Diane White columnist for The Boston Globe on alternate uses forthe ThighMaster See Inside for Exciting Contest Details!\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003ePETER BIELER has sold his stake in Ovation, the company that sold the ThighMaster Exercisers. He now owns a Hollywood-based advertising agency that specializes in infomercial marketing and another company that funds infomercial media purchases. SUZANNE COSTAS is a contributing editor at Bloomberg Personal and was an associate editor at Worth magazine. She divides her time between New Rochelle, New York, and Boston, Massachusetts.\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50324786774290,"sku":"9780471147497","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_cc714e91-e51e-4ac9-9999-f7422aa2ef01.jpg?v=1727673508","url":"https:\/\/surprise-castle.myshopify.com\/products\/this-business-has-legs-how-i-used-infomercial-marketing-to-create-the-100-000-000-thighmaster-craze-an-entrepreneurial-adventure-story","provider":"Surprise Castle","version":"1.0","type":"link"}