{"product_id":"think-like-your-customer-a-winning-strategy-to-maximize-sales-by-understanding-and-influencing-how-and-why-your-customers-buy-a-winning-strategy-to-9780071441889","title":"Think Like Your Customer: A Winning Strategy to Maximize Sales by Understanding and Influencing How and Why Your Customers Buy: A Winning Strategy to","description":"\u003cp\u003e\u003cb\u003eHow to capture customers by learning to think the way they do\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eThe most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers \"just don't understand our business.\" In \u003ci\u003eThink Like Your Customer\u003c\/i\u003e, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.\u003c\/p\u003e\u003cp\u003eDrawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.\u003c\/p\u003e\u003cp\u003eIn addition, you receive: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSolid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader \u003c\/li\u003e\n\u003cli\u003eExpert tips on how to maximize the value and profitability of relationships with corporate clients and customers \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eBill Stinnett\u003c\/b\u003e is the president of Sales Excellence, Inc. and is a highly sought-after speaker, trainer, and consultant in marketing, sales, and business profitability. His clients include General Electric, Microsoft, Verizon, EDS, and American Express.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50523454800146,"sku":"9780071441889","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_77fd800f-7c76-4e9a-9f71-0c99698a0507.jpg?v=1731147845","url":"https:\/\/surprise-castle.myshopify.com\/products\/think-like-your-customer-a-winning-strategy-to-maximize-sales-by-understanding-and-influencing-how-and-why-your-customers-buy-a-winning-strategy-to-9780071441889","provider":"Surprise Castle","version":"1.0","type":"link"}