{"product_id":"think-like-a-futurist-9781118147825","title":"Think Like a Futurist","description":"\u003cb\u003ePush past resistance to discover and own new business territories\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThink Like a Futurist\u003c\/i\u003e shows how to track changes, explore questions, and engage in new thinking that connects today's pressures with tomorrow's realities. Cecily Sommers shows how to apply long-term focus and strategies to needs as diverse as industry forecasts, innovation challenges, leadership development, or future-proofing a brand. By understanding intersecting potentials that one day may impact your organization, you can readily spot emerging trends and market shifts, uncovering opportunities on the horizon.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThink Like a Futurist\u003c\/i\u003e explores such questions as: Where will new markets emerge over the next 5-10-25 years? What will be the big issues of the day? How will lifestyle, social mores, and policy adapt? And what role do we play in that future?\u003c\/p\u003e \u003cul\u003e \u003cli\u003eOffers a clear framework for thinking like a futurist, and direction for how to integrate it in high-pressure corporate environments\u003c\/li\u003e \u003cli\u003eExplains how the social, economic, and environmental crises of our time spring from just four constant and predictable forces\u003c\/li\u003e \u003cli\u003eReveals the three dramatic disruptions on the horizon that should be a part of every strategic conversation\u003c\/li\u003e \u003cli\u003eWritten by Cecily Sommers the Founder and President of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and non-profit.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eFilled with tools and models for a new world, this book should be required reading for strategists and innovators across disciplines.\u003c\/p\u003e \u003cp\u003e\"Refreshing. A book that does not follow today's push to be 'innovative' just to snag attention because of the current hot trending keyword. Matter of fact, Cecily Sommers' book works to get us away from simply identifying and going for a ride on the latest trend(s) in our respective industries.\u003c\/p\u003e \u003cp\u003eQuite the contrary, rather than avoid a scientific or tactical discussion of trend identification, she works to give us the ability to go beyond trends and into the future.\u003c\/p\u003e \u003cp\u003eCecily has drafted a book providing a nice blend of practical reality, philosophy, and practical execution. It speaks well to current discussions about how to drive 'innovation' or, better, creativity within your businesses--however large or small.\u003c\/p\u003e \u003cp\u003eAll in, this is a book 254 pages long, including index, that is written at a practical level that, after closer study following an initial read-through, provides a methodology for anticipating the future and taking action to meet it.\u003c\/p\u003e \u003cp\u003eProvides a methodology for anticipating the future and taking action to meet it.\u003c\/p\u003e \u003cp\u003eThink Like a Futurist is a good read for anyone struggling with how to move their organization forward. Business leaders, product and program managers, service providers will all find the concepts Cecily introduces to be well laid-out with a reasonable amount of supporting content.\"--The source is a blog: http: \/\/jtpedersen.net\/2012\/11\/15\/what-ive-read-lately-think-like-a-futurist\/\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eCECILY SOMMERS\u003c\/b\u003e is the founder and president of The Push Institute, a non-profit think tank that tracks significant global trends and their implications for business, government, and the non-profit sector. A global trends analyst and popular speaker, she helps organizations understand and prepare for emerging technologies, markets, and ideas. She lives in Minneapolis, Minnesota. \u003c\/p\u003e\u003cp\u003eFor more information, please visit \u003cb\u003ewww.cecilysommers.com\u003c\/b\u003e.\u003cbr\u003e\u003c\/p\u003e","brand":"Jossey-Bass","offers":[{"title":"Default Title","offer_id":50492361965842,"sku":"9781118147825","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e404402d-7067-433d-98e5-6164d492b6df.jpg?v=1730585926","url":"https:\/\/surprise-castle.myshopify.com\/products\/think-like-a-futurist-9781118147825","provider":"Surprise Castle","version":"1.0","type":"link"}