{"product_id":"think-bigger-how-to-innovate-9780231198844","title":"Think Bigger: How to Innovate","description":"\u003cp\u003e\u003cb\u003eGold Medal Winner, 2024 Axiom Business Book Award, Business Intelligence and Innovation\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThink Bigger\u003c\/i\u003e, Sheena Iyengar--an acclaimed author and expert in the science of choice--answers a timeless question with enormous implications for problems of all kinds across the world: \"How can I get my best ideas?\" \u003cp\u003e\u003c\/p\u003eIyengar provides essential tools to spark creative thinking and help us make our most meaningful choices. She draws from recent advances in neuro- and cognitive sciences to give readers a set of practical steps for coming up with powerful new ideas. \u003ci\u003eThink Bigger\u003c\/i\u003e offers an innovative evidence-backed method for generating big ideas that Iyengar and her team of researchers developed and refined over the last decade. \u003cp\u003e\u003c\/p\u003eFor anyone looking to innovate, the black box of creativity is a mystery no longer. \u003ci\u003eThink Bigger\u003c\/i\u003e upends the myth that big ideas are reserved for a select few. By using this method as a guide to creative thinking, anybody can produce revolutionary ideas.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eSheena Iyengar is the S. T. Lee Professor of Business in the Management Department at Columbia Business School and the best-selling author of \u003ci\u003eThe Art of Choosing\u003c\/i\u003e (2010). She is a leading expert on the study of innovation, choice, leadership, and creativity and regularly consults with a range of organizations on methods for innovation.\u003cbr\u003e","brand":"Columbia Business School Publishing","offers":[{"title":"Default Title","offer_id":50597860376850,"sku":"9780231198844","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b58d0cbc-2c88-431e-97e4-886730b2952c.jpg?v=1732180360","url":"https:\/\/surprise-castle.myshopify.com\/products\/think-bigger-how-to-innovate-9780231198844","provider":"Surprise Castle","version":"1.0","type":"link"}