{"product_id":"the-whole-brain-business-book-second-edition-unlocking-the-power-of-whole-brain-thinking-in-organizations-teams-and-individuals-9780071843829","title":"The Whole Brain Business Book, Second Edition: Unlocking the Power of Whole Brain Thinking in Organizations, Teams, and Individuals","description":"\u003cp\u003e\u003cb\u003eOUTTHINK, OUTPACE AND OUTPERFORM THE COMPETITION\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\u003cb\u003eNow revised and updated with new applications and practical tools to better use your brain in business\u003c\/b\u003e\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIf you think your business can't get any better, think again. Thanks to the power of \u003ci\u003eWhole Brain(R) Thinking\u003c\/i\u003e, you can apply what we know about thinking and the brain to transform your organization at every level. Whether you're struggling to keep up with a changing market, stuck with a tired business model, or challenged by difficult colleagues, the proven methods in this updated guide will help you to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eIDENTIFY how you and others prefer to think\u003c\/li\u003e\n\u003cli\u003eIMPROVE your communication skills\u003c\/li\u003e\n\u003cli\u003eINSPIRE creative thinking in yourself and others\u003c\/li\u003e\n\u003cli\u003eINNOVATE faster and work more efficiently\u003c\/li\u003e\n\u003cli\u003eIMPLEMENT changes throughout your organization\u003c\/li\u003e\n\u003cli\u003eINCREASE productivity and beat the competition\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eEvery business runs on thinking. This book gives you practical tools to assess others' mindsets and get more intentional about how you use your thinking--and how to best engage the thinking of those around you. Filled with essential charts, engaging examples, exercises, and action steps, \u003ci\u003eThe Whole Brain Business Book\u003c\/i\u003e shows you how to rethink your business, prepare for the future, realign your goals, and reinvigorate your team--by putting your whole brain to work.\u003c\/p\u003e\u003cp\u003eThis revised and expanded edition features the latest brain research, updated real-world examples, and more actionable content than ever before. In addition to new stories, data and \"mind-hacks\", you'll find Herrmann's timeless tips for getting unstuck, identifying the four thinking preferences, and applying research-based techniques that have been proven to work in any business environment around the world. By building and strengthening your thinking agility, you'll be able to work more effectively with others--and leverage the best thinking around--so you can avoid costly delays, missed opportunities, and other business risks. Using the book's point-by-point action steps, insightful case studies, and emerging thought trends, you can really put your mind to work--and get brilliant results.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Whole Brain Business Book\u003c\/i\u003e will help optimize your management approach, align your organization and strategy, and fully engage your own brain as well as the brains of others to work smarter, faster, and better than you ever thought possible.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eNed Herrmann\u003c\/b\u003e pioneered the Whole Brain Thinking approach and is renowned for his bestselling books and research on thinking and its role in creativity, learning, and business.\u003cbr\u003e\u003cb\u003eAnn Herrmann-Nehdi\u003c\/b\u003e is CEO of Herrmann International and an internationally recognized speaker, author, and thought leader on applying what we know about the brain to improve business performance.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eAnn Herrmann-Nehdi\u003c\/b\u003e is CEO of Herrmann International, the company that originated the Whole Brain Thinking approach and developed the Herrmann Brain Dominance Instrument (HBDI), a widely used assessment tool.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50513826611474,"sku":"9780071843829","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_19e4e0b1-3e84-4c85-9382-06d93ad74c34.jpg?v=1730967821","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-whole-brain-business-book-second-edition-unlocking-the-power-of-whole-brain-thinking-in-organizations-teams-and-individuals-9780071843829","provider":"Surprise Castle","version":"1.0","type":"link"}