{"product_id":"the-wallet-allocation-rule-winning-the-battle-for-share-9781119037316","title":"The Wallet Allocation Rule: Winning the Battle for Share","description":"\u003cb\u003eCustomer Loyalty Isn't Enough--Grow Your Share of Wallet\u003c\/b\u003e \u003cp\u003e\u003ci\u003eThe Wallet Allocation Rule\u003c\/i\u003e is a revolutionary, definitive guide for winning the battle for share of customers' hearts, minds, and wallets. Backed by rock-solid science published in the \u003ci\u003eHarvard Business Review\u003c\/i\u003e and \u003ci\u003eMIT Sloan Management Review\u003c\/i\u003e, this landmark book introduces a new and rigorously tested approach--the Wallet Allocation Rule--that is proven to link to the most important measure of customer loyalty: share of wallet.\u003c\/p\u003e \u003cp\u003eCompanies currently spend billions of dollars each year measuring and managing metrics like customer satisfaction and Net Promoter Score (NPS) to improve customer loyalty. These metrics, however, have almost no correlation to share of wallet. As a result, the returns on investments designed to improve the customer experience are frequently near zero, even negative.\u003c\/p\u003e \u003cp\u003eWith \u003ci\u003eThe Wallet Allocation Rule\u003c\/i\u003e, managers finally have the missing link to business growth within their grasp--the ability to link their existing metrics to the share of spending that customers allocate to their brands.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eLearn why improving satisfaction (or NPS) does not improve share.\u003c\/li\u003e \u003cli\u003eApply the Wallet Allocation Rule to discover what really drives customer spending.\u003c\/li\u003e \u003cli\u003eUncover new metrics that really matter to achieve growth.\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eBy applying the Wallet Allocation Rule, managers get real insight into the money they currently get from their customers, the money available to be earned by them, and what it takes to get it. \u003ci\u003eThe Wallet Allocation Rule\u003c\/i\u003e provides managers with a blueprint for sustainable long-term growth.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eTIMOTHY KEININGHAM\u003c\/b\u003e is Global Chief Strategy Officer at Ipsos Loyalty, a professional services firm dedicated exclusively to customer experience, satisfaction, and loyalty.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLERZAN AKSOY\u003c\/b\u003e is Professor of Marketing at Fordham University Schools of Business. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eLUKE WILLIAMS\u003c\/b\u003e is Vice President at Ipsos Loyalty, where he leads the day-to-day activity of large-scale research engagements. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eALEXANDER BUOYE\u003c\/b\u003e is Assistant Professor of Marketing at Fordham University Schools of Business.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51201364361490,"sku":"9781119037316","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_84fb90ba-fcc9-4450-8390-9e728f88da6c.jpg?v=1744909989","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-wallet-allocation-rule-winning-the-battle-for-share-9781119037316","provider":"Surprise Castle","version":"1.0","type":"link"}