{"product_id":"the-voltage-effect-how-to-make-good-ideas-great-and-great-ideas-scale-9780593239483","title":"The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale","description":"\u003cb\u003eNATIONAL BESTSELLER - A leading economist answers one of today's trickiest questions: Why do some great ideas make it big while others fail to take off?\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Brilliant, practical, and grounded in the very latest research, this is by far the best book I've ever read on the how and why of scaling.\"--Angela Duckworth, CEO of Character Lab and \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eGrit\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\u003cb\u003eLONGLISTED FOR THE PORCHLIGHT BUSINESS BOOK AWARD\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e\"Scale\" has become a favored buzzword in the startup world. But scale isn't just about accumulating more users or capturing more market share. It's about whether an idea that takes hold in a small group can do the same in a much larger one--whether you're growing a small business, rolling out a diversity and inclusion program, or delivering billions of doses of a vaccine. \u003cp\u003e\u003c\/p\u003eTranslating an idea into widespread impact, says University of Chicago economist John A. List, depends on one thing only: whether it can achieve \"high voltage\"--the ability to be replicated at scale. \u003cp\u003e\u003c\/p\u003eIn \u003ci\u003eThe Voltage Effect, \u003c\/i\u003e List explains that scalable ideas share a common set of attributes, while any number of attributes can doom an unscalable idea. Drawing on his original research, as well as fascinating examples from the realms of business, policymaking, education, and public health, he identifies five measurable vital signs that a scalable idea must possess, and offers proven strategies for avoiding voltage drops and engineering voltage gains. You'll learn: \u003cp\u003e\u003c\/p\u003e \u003cb\u003e-\u003c\/b\u003e How celebrity chef Jamie Oliver expanded his restaurant empire by focusing on \u003cb\u003escalable \"ingredients\"\u003c\/b\u003e (until it collapsed because \u003cb\u003etalent doesn't scale\u003c\/b\u003e)\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e Why the failure to \u003cb\u003edetect false positives\u003c\/b\u003e early on caused the Reagan-era drug-prevention program to backfire at scale\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e How governments could deliver more services to more citizens if they focused \u003cb\u003eon the \u003ci\u003elast\u003c\/i\u003e dollar spent\u003c\/b\u003e\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e How one education center leveraged \u003cb\u003epositive spillovers\u003c\/b\u003e to narrow the achievement gap across the entire community\u003cbr\u003e \u003cb\u003e-\u003c\/b\u003e Why \u003cb\u003ethe right set of incentives, \u003c\/b\u003e applied at scale\u003cb\u003e, \u003c\/b\u003e can boost voter turnout, increase clean energy use, encourage patients to consistently take their prescribed medication, and more. \u003cp\u003e\u003c\/p\u003eBy understanding the science of scaling, we can drive change in our schools, workplaces, communities, and society at large. Because a better world can only be built at scale.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJohn A. List \u003c\/b\u003eis the Kenneth C. Griffin Distinguished Service Professor in Economics at the University of Chicago. He has served on the Council of Economic Advisers and is the recipient of numerous awards and honors including the Kenneth Galbraith Award. His work has been featured in \u003ci\u003eThe New York Times, The Economist, Harvard Business Review, Fortune, \u003c\/i\u003eNPR, \u003ci\u003eSlate, \u003c\/i\u003eNBC, \u003ci\u003e Bloomberg, \u003c\/i\u003eand \u003ci\u003eThe Washington Pos\u003c\/i\u003et. List has authored over 250 peer-reviewed journal articles, several academic books, and, with Uri Gneezy, the international bestseller \u003ci\u003eThe Why Axis\u003c\/i\u003e.\u003cbr\u003e","brand":"Crown Currency","offers":[{"title":"Default Title","offer_id":50646110667026,"sku":"9780593239483","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_da9c0fdb-9c35-4307-b7d4-c378e542e2b6.jpg?v=1733169349","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-voltage-effect-how-to-make-good-ideas-great-and-great-ideas-scale-9780593239483","provider":"Surprise Castle","version":"1.0","type":"link"}