{"product_id":"the-vest-pocket-mba-fourth-edition-9781591844334","title":"The Vest-Pocket MBA: Fourth Edition","description":"\u003cb\u003e The bestselling pocket problem-solver for today's busy executive, now fully revised and updated. \u003c\/b\u003e\u003cp\u003eThis bestselling, soup-to-nuts book teaches the techniques and methods used in the country's finest MBA programs. Presented in an accessible question-and-answer format, \u003ci\u003eThe Vest-Pocket MBA\u003c\/i\u003e helps readers quickly pinpoint all the formulas, ratios, and rules of thumb they need to analyze and evaluate nearly any problem.\u003c\/p\u003e\u003cp\u003eThis fully revised fourth edition covers many important business concepts and recent developments, including strategic cost management, balanced scoreboard, global competition, business process reengineering, target pricing, e-marketing, and cloud computing. It also features tools for evaluating any company's financial health and scores of tables, graphs, and charts that simplify complex problems.\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe Vest-Pocket MBA\u003c\/i\u003e offers a wealth of indispensible information for the modern decision-maker, from the B-school student to the senior executive.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJae K. Shim, Ph.D., is professor of business at California State University, Long Beach, and CEO of Delta Consulting Company, a management consulting and training firm. He has been a consultant to commercial and nonprofit organizations over 30 years, and has over 50 college and professional books to his credit, including \u003cb\u003eThe Vest-Pocket CPA\u003c\/b\u003e and The \u003cb\u003eVest-Pocket CFO\u003c\/b\u003e.\u003cbr\u003e\u003cp\u003eJoel G. Siegel, Ph.D, CPA, is a professor of accounting and finance at Queens College of the City University of New York, and is a financial consultant. He is the author of 65 published books and over 300 articles.\u003c\/p\u003e\u003cbr\u003e","brand":"Penguin Publishing Group","offers":[{"title":"Default Title","offer_id":50358795796754,"sku":"9781591844334","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7e792b7e-f0e8-4182-9308-9450b77bacaa.jpg?v=1728345765","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-vest-pocket-mba-fourth-edition-9781591844334","provider":"Surprise Castle","version":"1.0","type":"link"}