{"product_id":"the-unicorn-fallacy-ditch-the-growth-or-die-herd-and-build-a-company-that-lasts-9781544544960","title":"The Unicorn Fallacy: Ditch the Growth-or-Die Herd and Build a Company That Lasts","description":"\u003cp\u003eIs your growth-at-all-costs mindset costing your company too much?\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eMany executives have chased the same dream for years: to become the next unicorn and exceed $1 billion in value. But natural disasters, trade wars, and a global pandemic have changed the market. Investors are focused on earnings and profitability, sustainability and longevity. The unicorn has lost its luster. \u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eEnter Intelligent Revenue. In The Unicorn Fallacy, CEO Chris Cabrera examines the challenges executives face in planning for long-term growth, revealing a radical new approach for creating resilient revenue streams and attracting today's investors. Following a data-driven approach, Chris shows how to align employee behavior with business goals and provides simple strategies that have helped his company and others consistently beat revenue targets. Packed with real-life stories and practical advice, The Unicorn Fallacy is a must-read for all business leaders ready to confront uncertainty, challenge the status quo, and build a business capable of weathering any storm. \u003c\/p\u003e\u003cbr\u003e","brand":"Lioncrest Publishing","offers":[{"title":"Default Title","offer_id":50402677326098,"sku":"9781544544960","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_34ce5710-947a-4e10-aad1-563a6df4141c.jpg?v=1740408037","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-unicorn-fallacy-ditch-the-growth-or-die-herd-and-build-a-company-that-lasts-9781544544960","provider":"Surprise Castle","version":"1.0","type":"link"}