{"product_id":"the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales-9781440511417","title":"The Ultimate Sales Letter, 4th Edition: Attract New Customers. Boost Your Sales.","description":"\u003cb\u003eWrite Well to Sell Big!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eIn the age of e-mail and instant communication, great sales copy is indispensable to closing a deal. But too many sales letters end up in the junk file or the wastebasket. In this new edition of his top-selling book, author \u003cb\u003eDan Kennedy\u003c\/b\u003e explains why some sales letters work and most don't. And he shows how to write copy that any business can use. \u003cp\u003e\u003c\/p\u003eAmong other things, he provides: \u003cbr\u003e\u003cul\u003e\n\u003cli\u003eCompletely updated text and examples\u003c\/li\u003e\n\u003cli\u003eGreat headline formulas\u003c\/li\u003e\n\u003cli\u003eNew exercises to spark creativity\u003c\/li\u003e\n\u003cli\u003eThe best way to use graphics\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eKennedy is the most successful, highly paid direct-response copywriter in the country. In this book, he shares his step-by-step formula so everyone can write letters that will nail the sale.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDan S. Kennedy is the provocative, truth-telling author of thirteen business books total; a serial, successful, multi-millionaire entrepreneur; trusted marketing advisor, consultant, and coach to hundreds of private entrepreneurial clients; and he influences well over one million independent business owners annually through his newsletters, tele-coaching programs, local Chapters, and Kennedy Study Groups meeting in over 100 cities, and a network of top niched consultants in nearly 150 different business and industry categories and professions. Dan lives in Ohio and in northern Virginia, with his wife, Carla, and their Million Dollar Dog. For more information check out his blog at DanKennedy.com\/Blog.\u003cbr\u003e","brand":"Adams Media Corporation","offers":[{"title":"Default Title","offer_id":50649016598802,"sku":"9781440511417","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7bc63a08-36dd-4aa3-bf29-ef517e034987.jpg?v=1733255323","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-ultimate-sales-letter-4th-edition-attract-new-customers-boost-your-sales-9781440511417","provider":"Surprise Castle","version":"1.0","type":"link"}