{"product_id":"the-ultimate-guide-to-sports-marketing-9780071361248","title":"The Ultimate Guide to Sports Marketing","description":"Sports marketing is heralded as one of the most prestigious, exciting, and popular fields in contemporary marketing. The number of related programs in colleges and universities has exploded, and companies tied with sports marketing handle thousands of avid career hopefuls each year. The Ultimate Guide to Sports Marketing is the first book to go behind the scenes and outline a strategic, integrated approach to effective and innovative sports marketing.Completely revised and repackaged to provide detailed strategies on entering the sports marketing field, acquiring funding, managing event logistics and more, this comprehensive guide covers a wide range of topics including: - Use of the Internet as a sports marketing tool - Negotiations and contracts with sponsors and suppliers- Specifics of licensing deals\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eStedman Graham \u003c\/b\u003eis president of Graham and Associates, a leading sports marketing firm that has played a role in events including the Volvo Tennis Tournament and the NBA Legends Pride Classic. An adjunct professor at Northwestern University's Kellogg Graduate School of Management, Graham is the best-selling author of \u003ci\u003eYou Can Make It Happen \u003c\/i\u003eand \u003ci\u003eTeens Can Make It Happen\u003c\/i\u003e. He also writes a popular column for \u003ci\u003eInside Sports\u003c\/i\u003e.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eLisa Delpy Neirotti, Ph.D.\u003c\/b\u003e, \u003cb\u003e \u003c\/b\u003eis director of the sports management program at The George Washington University. Dr. Neirotti consults with corporate sponsors and sports commissions around the world and is a frequent contributor to academic and industry publications.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eJoe Jeff Goldblatt\u003c\/b\u003e is director of the event management program at The George Washington University. The author of \u003ci\u003eSpecial Events: The Art and Science of Celebration\u003c\/i\u003e, Goldblatt has produced corporate events for Marriott, Xerox, and dozens of other Fortune 500 companies.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50409589440786,"sku":"9780071361248","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_799d9408-d811-40b9-b2b0-172ff6d2d91a.jpg?v=1729291026","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-ultimate-guide-to-sports-marketing-9780071361248","provider":"Surprise Castle","version":"1.0","type":"link"}