{"product_id":"the-ultimate-beginners-guide-to-ppc-start-using-google-ads-like-a-pro-2024-9798878656696","title":"The Ultimate Beginner's Guide To PPC: Start Using Google Ads Like A Pro [2024]","description":"\u003cp\u003eWhether you're an avid digital marketer or a small business owner, you will likely need to understand Google Ads. This guide by the Head of Paid Media at Two Trees PPC, Sophie Fell, shares expertise gained over several years, with millions of Google Ads spend under her belt and more than 300 accounts built and managed.\u003c\/p\u003eIn this book, you'll get to grips with: \u003cul\u003e\n\u003cli\u003eGoogle Ads fundamental knowledge and the auction process\u003c\/li\u003e\n\u003cli\u003eThe structure of your Google Ads account\u003c\/li\u003e\n\u003cli\u003eAll things campaigns, ad groups and ads\u003c\/li\u003e\n\u003cli\u003eEverything there is to know about keywords\u003c\/li\u003e\n\u003cli\u003eHow to optimise your campaigns\u003c\/li\u003e\n\u003cli\u003eWhat to do when it just doesn't work\u003c\/li\u003e\n\u003cli\u003eAdvanced Google Ads features\u003c\/li\u003e\n\u003c\/ul\u003eThe book also includes a must-have jargon buster and guide to PPC terminology AND bonus sections. \u003cp\u003e\u003c\/p\u003eWithout this guide, you're almost guaranteed to continue wasting time, energy and effort on your Google Ads. So, take advice from the professionals using \"The Ultimate Beginner's Guide To Google PPC\", updated for 2024.\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50407254950162,"sku":"9798878656696","price":7.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2af98bcc-bf55-455e-95e0-03a3ecf653f7.jpg?v=1729241314","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-ultimate-beginners-guide-to-ppc-start-using-google-ads-like-a-pro-2024-9798878656696","provider":"Surprise Castle","version":"1.0","type":"link"}