{"product_id":"the-two-but-rule-turn-negative-thinking-into-positive-solutions-9781394221080","title":"The Two But Rule: Turn Negative Thinking Into Positive Solutions","description":"\u003cp\u003e\u003cb\u003eRevitalize your team's creativity and overcome negativity with this inspiring guide to building unstoppable momentum for your transformative ideas\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIn today's high-stakes world of R\u0026amp;D and innovation, the difference between a groundbreaking idea and a stagnant project often rests on your team's approach to criticism and opposition. John Wolpert, a seasoned tech innovator, brings you \u003ci\u003eThe Two But Rule: Turn Negative Thinking Into Positive Solutions\u003c\/i\u003e, a revolutionary guide to turning skepticism into a powerful catalyst for innovation.\u003c\/p\u003e \u003cp\u003eIn \u003ci\u003eThe Two But Rule\u003c\/i\u003e veteran tech innovator John Wolpert delivers an exciting, hands-on guide to using the principles of Momentum Thinking to get you--and your organization--unstuck. You'll learn how to build unstoppable velocity for your big idea, product, or strategy as you blast through the endless objections and counterarguments that bedevil every innovator and changemaker. Momentum Thinking offers a lifeline for leaders whose teams are trapped in counterproductive criticism cycles, offering a refreshing, easy-to-understand, and engaging alternative to the toxic positivity that plagues so many organizations.\u003c\/p\u003e \u003cp\u003eYou'll discover how to address criticisms like \"But that's too expensive\" or \"But that won't work\" and use them to refine your idea and polish it into a gem worthy of attention and implementation. In the book, you'll also find: \u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eInnovative Problem-Solving Strategies: \u003c\/b\u003e Learn how to convert team criticism into innovative solutions and opportunities.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eTips for Countering Toxic Positivity: \u003c\/b\u003e Navigate beyond blind optimism to embrace diverse perspectives, enhancing problem-solving.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eEngaging and Practical Advice: \u003c\/b\u003e Implement the intoxicatingly fun \"Two But Rule\" for immediate positive impact on your team dynamics.\u003c\/li\u003e \u003cli\u003e\n\u003cb\u003eWays to Encourage Innovation at Any Level: \u003c\/b\u003e Foster a culture of positive contribution and creative momentum whether you're managing a small team or leading a large organization.\u003c\/li\u003e \u003c\/ul\u003e Designed for managers seeking to enhance their team's creative processes, executives navigating complex challenges, or any team member striving to contribute positively without being sidelined, \u003ci\u003eThe Two But Rule\u003c\/i\u003e will fundamentally change your approach to teamwork and innovation, transform your team's dynamics, and pave the way for breakthrough success in your organization.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJOHN WOLPERT\u003c\/b\u003e has founded companies, R\u0026amp;D consortia, and open source organizations in his decades-long career, from the early days of the Web to the rise of artificial intelligence. John has served as a CEO, a product executive, and a writer featured in \u003ci\u003eHarvard Business Review, Forbes\u003c\/i\u003e, and the popular newsletter and podcast, 2Buts.com. But the title that describes him best is \u003ci\u003eSeeker of Awesomeness\u003c\/i\u003e. It's a role that taught him not to ignore obstacles or hide from problems but to embrace them.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50648538939666,"sku":"9781394221080","price":21.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_652d623d-ae74-4d7f-8fd5-e751787e7bea.jpg?v=1733243491","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-two-but-rule-turn-negative-thinking-into-positive-solutions-9781394221080","provider":"Surprise Castle","version":"1.0","type":"link"}