{"product_id":"the-truth-about-pricing-how-to-apply-behavioral-economics-so-customers-buy-value-based-pricing-what-your-buyer-values-9781684813438","title":"The Truth about Pricing: How to Apply Behavioral Economics So Customers Buy (Value Based Pricing, What Your Buyer Values)","description":"\u003cb\u003eDiscover The Truth About Profitable Pricing\u003c\/b\u003e\u003cp\u003e\u003cb\u003e#1 New Release in Business Pricing and Business Purchasing \u0026amp; Buying\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe ultimate guide to pricing mastery and value-based pricing, \u003cem\u003eThe Truth About Pricing \u003c\/em\u003ehelps you unlock the secrets of your buyers' minds, understand their needs, and set prices that skyrocket your business's success.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePricing mastery made easy. \u003c\/b\u003eA must-read for entrepreneurs seeking to determine what their customers value and set prices they want by understanding the truth about pricing--it isn't about the price. Everything that happens before the price matters much more than the price itself. Have happier clients, boost your profits, and confidently master the pricing game with this comprehensive guide.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eBoost your profits with an expert.\u003c\/b\u003e Instructor of applied behavioral economics, marketing whiz, and best-selling author Melina Palmer provides a step-by-step guide to successful pricing strategies that resonate with your target audience, making them naturally more likely to choose you (regardless of the price). Discover the prices customers want and can't tell you, and gain an edge by understanding what your buyer values. The pricing mastery provided in \u003cem\u003eThe Truth About Pricing \u003c\/em\u003eallows you to navigate pricing psychology and gain profitability, easier sales, and happier customers.\u003c\/p\u003e\u003cp\u003e\u003cb\u003eInside, find: \u003c\/b\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eThe key to understanding your buyers needs and setting prices they want\u003c\/li\u003e\n\u003cli\u003eWhat your customers--and your business--truly value\u003c\/li\u003e\n\u003cli\u003eAn easy to follow guide to successful pricing for entrepreneurs to boost profits and have happier clients\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eIf you enjoy business plan books like \u003cem\u003eBuild\u003c\/em\u003e, \u003cem\u003eThe New Model of Selling\u003c\/em\u003e, or \u003cem\u003eWhat Your Customer Wants and Can't Tell You\u003c\/em\u003e, you'll love \u003cem\u003eThe Truth About Pricing\u003c\/em\u003e.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e","brand":"Mango Publishing","offers":[{"title":"Default Title","offer_id":50648565219602,"sku":"9781684813438","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_f6d1ae8a-d5fa-4336-b4d3-590e9d469395.jpg?v=1733244241","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-truth-about-pricing-how-to-apply-behavioral-economics-so-customers-buy-value-based-pricing-what-your-buyer-values-9781684813438","provider":"Surprise Castle","version":"1.0","type":"link"}