{"product_id":"the-taylor-guitar-book-40-years-of-great-american-flattops-9781480394513","title":"The Taylor Guitar Book: 40 Years of Great American Flattops","description":"Growing from a small custom shop in the early 1970s to the only new brand to have challenged the traditional Big Three of American acoustic guitars (Gibson, Guild, and Martin), Taylor has effectively changed the marketplace for acoustic steel-string guitars and influenced every other maker of acoustic stringed instruments. \u003cp\u003e\u003c\/p\u003eBut Taylor's influence in the guitar market goes far beyond the guitars themselves. Having pioneered the use of modern building techniques - such as utilizing CNC machines, UV-finishing, etc. - the company has been an undisputed leader when it comes to innovation. Taylor's latest efforts are concentrated on wood conservation, and again, the company is setting the example that the industry is following. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Taylor Guitar Book\u003c\/i\u003e combines a historical story line with useful hands-on information about model changes over the years - to help readers learn how to identify and date a Taylor - and features shop and factory photos (both historical and current) as well as full-color images of guitars.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eTeja Gerken\u003c\/b\u003e (San Francisco) is a guitarist, writer, translator, and video producer. During his 17 years on the editorial staff of \u003ci\u003eAcoustic Guitar\u003c\/i\u003e magazine, he visited every major manufacturer of acoustic guitars and dozens of luthiers in the U.S., and wrote hundreds of articles. His writing has also appeared in \u003ci\u003eFretboard Journal\u003c\/i\u003e, \u003ci\u003eGuitar Player\u003c\/i\u003e, \u003ci\u003ePremier Guitar\u003c\/i\u003e, Germany's \u003ci\u003eGitarre \u0026amp; Bass\u003c\/i\u003e and \u003ci\u003eAkustik Gitarre\u003c\/i\u003e, and other magazines. In 2014, he co-founded the roots music e-learning company Peghead Nation. He used his own two Taylors, a 1994 712c and a 1999 355, on both of his albums (\u003ci\u003eOn My Way\u003c\/i\u003e and \u003ci\u003ePostcards\u003c\/i\u003e) of solo finger-style guitar tunes. For more information, visit www.tejagerken.com.\u003cbr\u003e","brand":"Backbeat Books","offers":[{"title":"Default Title","offer_id":50621044195602,"sku":"9781480394513","price":21.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_c7c42305-4276-4a4f-ad3d-88af7a00244c.jpg?v=1732579513","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-taylor-guitar-book-40-years-of-great-american-flattops-9781480394513","provider":"Surprise Castle","version":"1.0","type":"link"}