{"product_id":"the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-9780692441879","title":"The Successful Coffee House: 22-Day Action Plan to Create a Relevant and Profitable Business","description":"The Successful Coffee House is a roadmap for owners of retail specialty coffee businesses. It offers 22 practical and inspiring \"Action Days \" that will set your imagination and business plan ablaze, including: - Creating your own Specific Brand Image (SBI) - Developing a flexible business that can evolve with industry trends - Using holistic branding to maximize your customer experience - Crafting a business that is unique with uncompromising quality - Creative ways to differentiate your coffee house - Barista hiring tips to ensure an engaging culture - Techniques to keep your staff motivated - Today's coffee house design trends - The role of the professional barista - Creating your own business plan - Weekly Playbook to increase ticket averages\u003cbr\u003e","brand":"Dillanos Coffee Roasters, Inc","offers":[{"title":"Default Title","offer_id":51966960501010,"sku":"9780692441879","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ad5e39ee-dc31-4b7d-952c-33f16afdddb2.jpg?v=1768916442","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-successful-coffee-house-22-day-action-plan-to-create-a-relevant-and-profitable-business-9780692441879","provider":"Surprise Castle","version":"1.0","type":"link"}