{"product_id":"the-story-of-purpose-9781118443699","title":"The Story of Purpose","description":"\u003cb\u003eA proven methodology for building a purpose-powered organization\u003c\/b\u003e \u003cp\u003eSome ideas are bigger than others, and the Master Idea--your company's purpose--is the biggest. Whether addressing communication between leadership and associates, suppliers to manufacturers, sales force to customers, or brand to consumers, \u003ci\u003eThe Story of Purpose\u003c\/i\u003e details a proven methodology for businesses, small to large, how to build a purpose-inspired organization to positively impact employees, customers, and the bottom line. It reveals the process for uncovering what makes a company distinctive and guides you to discover the fundamental force behind the organization that no competitor can replicate or replace.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003ci\u003eThe Story of Purpose\u003c\/i\u003e incorporates stories of purpose from Procter \u0026amp; Gamble, McDonald's, Newell Rubbermaid and many more purpose-driven companies. These stories come to life in a comprehensive book that promises to guide, inspire, and transform your organization\u003c\/li\u003e \u003cli\u003eOffers a blueprint for creating powerful internal and external messages for current and future customers, employees, and shareholders\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Story of Purpose\u003c\/i\u003e will leave you asking yourself \"what gets me up in the morning?\" instead of \"what keeps me up at night?\"\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJOEY REIMAN\u003c\/b\u003e is founder and CEO of the global consultancy, BrightHouse, a company whose mission is to bring purpose to the world of business. Reiman has emerged as the leading expert in the area of purpose-inspired leadership, marketing, and innovation. His breakthrough purpose methodology and frameworks have been adopted by top firms, including Procter \u0026amp; Gamble, The Coca-Cola Company, McDonald's, Nestlé, MetLife, SunTrust, Michelin, and many other Fortune 500 companies. \u003ci\u003eFast Company\u003c\/i\u003e named him one of the 100 people who will change the way the world thinks. Reiman is married to women's activist Cynthia Good. They have two sons, Alden and Julien, and reside in Atlanta, Georgia. \u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50332460908818,"sku":"9781118443699","price":20.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9548fe0a-3fc6-4ff4-af07-703be93bb6d3.jpg?v=1727837693","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-story-of-purpose-9781118443699","provider":"Surprise Castle","version":"1.0","type":"link"}