{"product_id":"the-story-cycle-your-business-guide-to-better-marketing-9781632965431","title":"The Story Cycle: Your Business Guide to Better Marketing","description":"\u003cp\u003eStorytelling is more than a business buzzword. You know a good story when you hear one, but how do you use them to grow your business and accomplish your mission?\u003c\/p\u003e\u003cp\u003eGood organizational stories connect your audience, build trust, and set you apart from the crowd. The Story Cycle introduces a revolutionary (pun intended) process for how to practically achieve that.\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eLearn how to: \u003c\/p\u003e\u003cp\u003e- Listen for the right stories to tell\u003c\/p\u003e\u003cp\u003e- Edit narratives to be more effective\u003c\/p\u003e\u003cp\u003e- Share stories using the right skills and platforms\u003c\/p\u003e\u003cp\u003e- Invite your audience into an experience they'll remember\u003c\/p\u003e\u003cp\u003e- Call the listener to action\u003c\/p\u003e\u003cp\u003e- Demonstrate how this changes their life for the better\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e\u003c\/p\u003e\u003cp\u003eYour audience needs what your business offers-they just don't realize it yet. Stop struggling with marketing and embrace the path to better storytelling.\u003c\/p\u003e\u003cbr\u003e","brand":"Lucid Books","offers":[{"title":"Default Title","offer_id":50865602396434,"sku":"9781632965431","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_e3ab6b33-830e-4b6d-8132-deee0551c0c8.jpg?v=1737680441","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-story-cycle-your-business-guide-to-better-marketing-9781632965431","provider":"Surprise Castle","version":"1.0","type":"link"}