{"product_id":"the-spotify-play-how-ceo-and-founder-daniel-ek-beat-apple-google-and-amazon-in-the-race-for-audio-dominance-9781635767445","title":"The Spotify Play: How CEO and Founder Daniel Ek Beat Apple, Google, and Amazon in the Race for Audio Dominance","description":"\u003cb\u003eThe American edition of the revelatory Swedish book \u003ci\u003eSpotify Untold\u003c\/i\u003e, the basis of the new Netflix Original series \u003ci\u003eThe Playlist, \u003c\/i\u003eout now!\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\"Two excellent Swedish journalists recount the historic rise of the company that changed modern music not just as a riveting business tale, but as a lesson in tech geopolitics. Spotify's Daniel Ek shows why Silicon Valley does not always win.\"\u003cb\u003e-David Kirkpatrick, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThe Facebook Effect\u003c\/i\u003e\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eSteve Jobs tried to stop this moment from ever happening. Google and Microsoft made bids to preempt it. The music industry blocked it time and again. Yet, on a summer's eve in 2011, the whiz kid CEO of a Swedish start-up celebrated his company's US launch. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eIn the midst of the Apple-Android tech war and a music label crusade against piracy and illegal downloading, Spotify redrew the battle lines, sent shockwaves through Silicon Valley, and got the hardline executives at Universal, Sony, and Warner to sign with its \"free-mium\" platform. \u003cp\u003e\u003c\/p\u003e \u003cp\u003e\u003c\/p\u003e\u003cbr\u003eIn \u003ci\u003eThe Spotify Play\u003c\/i\u003e, now adapted into an upcoming Netflix Original series, Swedish investigative tech journalists Sven Carlsson and Jonas Leijonhufvud, who covered the company from its inception, draw upon hundreds of interviews, previously untapped sources, and in-depth reporting on figures like Mark Zuckerberg, Sean Parker, Steve Jobs, Taylor Swift, Jay-Z, Pony Ma Huateng, and Jimmy Iovine. They have captured the riveting David vs. Goliath story of a disruptive innovator who played the industry giants in a quest to revolutionize the consumption of sound, building today's largest online source of audio, with more than 50 million songs, one million-plus podcasts, and over 300 million users. \u003cp\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eCarlsson, Sven:\u003c\/i\u003e\u003c\/b\u003e - Sven Carlsson is a tech journalist based in Stockholm. He is currently the technology correspondent for Swedish Radio News. He has a master's degree from Columbia Journalism School and previously worked at the daily newspapers \u003ci\u003eDagens Industri\u003c\/i\u003e and \u003ci\u003eSvenska Dagbladet\u003c\/i\u003e.\u003cb\u003e\u003ci\u003eLeijonhufvud, Jonas:\u003c\/i\u003e\u003c\/b\u003e - Jonas Leijonhufvud has been a business journalist in Sweden since 1998. He interviewed Jeff Bezos when the tech bubble was about to burst, and founder Martin Lorentzon when Spotify had just launched. He has a BA in Media Arts from The University of Arizona and is currently a tech reporter at \u003ci\u003eDagens Industri\u003c\/i\u003e, Sweden's leading business newspaper. \u003cp\u003e\u003c\/p\u003e \u003ci\u003eThe Spotify Play\u003c\/i\u003e was updated and translated from Swedish by the authors themselves.","brand":"Diversion Books","offers":[{"title":"Default Title","offer_id":50717954703634,"sku":"9781635767445","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_77ce23ef-22b6-4d0f-8b02-b624c91ab1c3.jpg?v=1734631123","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-spotify-play-how-ceo-and-founder-daniel-ek-beat-apple-google-and-amazon-in-the-race-for-audio-dominance-9781635767445","provider":"Surprise Castle","version":"1.0","type":"link"}