{"product_id":"the-spiral-of-silence-public-opinion-our-social-skin-9780226589367","title":"The Spiral of Silence: Public Opinion--Our Social Skin","description":"In this groundbreaking work, Elisabeth Noelle-Neumann examines public opinion as a form of social control in which individuals, almost instinctively sensing the opinions of those around them, shape their behavior to prevailing attitudes about what is acceptable. \u003cp\u003e\u003c\/p\u003e For this second edition, Noelle-Neumann has added three new chapters: the first discusses new discoveries in the history of public opinion; the second continues the author's efforts to construct a comprehensive theory of public opinion, addressing criticisms and defenses of her \"spiral of silence\" theory that have appeared since 1980; the third offers a concise and updated summary of the book's arguments.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eElisabeth Noelle-Neumann\u003c\/b\u003e is founder and director of the Public Opinion Research Center in Allensbach, Germany, and professor of communications research at the University of Mainz. \u003cbr\u003e\u003cbr\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":50409987834130,"sku":"9780226589367","price":36.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_ac880738-7b50-45c3-ac2f-3e2cf424949b.jpg?v=1729297341","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-spiral-of-silence-public-opinion-our-social-skin-9780226589367","provider":"Surprise Castle","version":"1.0","type":"link"}