{"product_id":"the-southwest-airlines-way-9780071458276","title":"The Southwest Airlines Way","description":"\u003cp\u003e\u003ci\u003e\"If you look at Southwest Airlines, and I admire what they do, they've been the most successful airline in the industry.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e--Gerard Arpey, CEO, American Airlines\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e\"Through extensive research Jody Hoffer Gittell gets to the bottom of what has sustained Southwest Airlines' positive employee relations and high performance through good and bad times.\"\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003e--Thomas A. Kochan, professor, MIT Sloan School of Management, MIT Global Airline Industry Program\u003c\/i\u003e\u003c\/p\u003e\u003cp\u003eIn an industry with losses in the billions, Southwest Airlines has an unbroken string of 31 consecutive years of profitability. \u003ci\u003eThe Southwest Airlines Way \u003c\/i\u003eexamines how the company uses high-performance relationships to create enormous competitive advantage in motivation, teamwork, and coordination among employees. It then goes further to show how any company can foster these powerful cooperative relationships and explains how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLead with credibility and caring \u003c\/li\u003e\n\u003cli\u003eInvest in frontline leaders \u003c\/li\u003e\n\u003cli\u003eHire and train for relational competence \u003c\/li\u003e\n\u003cli\u003eUse conflicts to build relationships \u003c\/li\u003e\n\u003cli\u003eMake unions its partners, not its adversaries \u003c\/li\u003e\n\u003cli\u003eBuild relationships with its suppliers \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eJody Hoffer Gittell\u003c\/b\u003e is an assistant professor of management at Brandeis University and faculty member of the MIT Global Airline Industry Program. She focuses on human resources and operations management, and frequently presents the results of her work to managers, researchers, and policymakers.\u003c\/p\u003e\u003cbr\u003e","brand":"McGraw-Hill Companies","offers":[{"title":"Default Title","offer_id":50318046265618,"sku":"9780071458276","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fa683c2d-1075-4608-b915-f9331c22d7a2.jpg?v=1727546416","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-southwest-airlines-way-9780071458276","provider":"Surprise Castle","version":"1.0","type":"link"}