{"product_id":"the-sonic-boom-how-sound-transforms-the-way-we-think-feel-and-buy-9780544570160","title":"The Sonic Boom: How Sound Transforms the Way We Think, Feel, and Buy","description":"\u003cp\u003e\u003cb\u003e\"Music defines us. Joel Beckerman knows. Let him tell you all about it.\" --Anthony Bourdain \u003c\/b\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \"Equal parts sociological study and business advice, using unique everyday examples--for instance, how the fate of the Chili's fajita empire rested on the sound of the sizzling platter, and how Disneyland approaches soundscapes for a fully immersive experience--to explain how sound effects our mood and shopping habits.\"--EW.com \u003cp\u003e\u003c\/p\u003e Sound and music surround us so constantly that we often take them for granted. But sound has surprising power to influence our decisions, opinions, and actions in ways we might not even notice. Discordant ambient noise can induce anxiety; ice cream truck jingles can bring you back to your childhood. In \u003ci\u003eThe Sonic Boom, \u003c\/i\u003e\u003ci\u003ecomposer and \u003c\/i\u003estrategic sound expert Joel Beckerman provides a new framework for thinking about sound's effects on every aspect of our lives. \u003cp\u003e\u003c\/p\u003e You don't need to be a musician or a composer to harness the power of sound. Companies, brands, and individuals can strategically use sound to get to the core of their mission, influence how they're perceived by their audiences, and gain a competitive edge. Whether you're a corporate giant connecting with millions of customers or a teacher connecting with one classroom of students, the key to an effective sonic strategy is the creation of \"boom moments\"--transcendent instants when sound connects with a listener's emotional core. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"I've spent my life curating, creating, and collecting sounds. But Beckerman and Gray have shown here that there are still plenty of sounds that we've all missed. \u003ci\u003eThe Sonic Boom\u003c\/i\u003e reveals the music and structured cacophony of everyday life.\" --Moby\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eJOEL BECKERMAN is the founder and lead composer of Man Made Music and has created unique sonic branding strategies for companies such as Disney, Mercedes, and AT\u0026amp;T. \u003cp\u003e\u003c\/p\u003e TYLER GRAY is an editorial director for Fast Company Media and the author of \u003ci\u003eThe Hit Charade. \u003c\/i\u003e\u003cbr\u003e","brand":"HarperCollins Publishers","offers":[{"title":"Default Title","offer_id":50460374139154,"sku":"9780544570160","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b9baf159-e997-47e3-ada0-1e3b825f9724.jpg?v=1730040070","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-sonic-boom-how-sound-transforms-the-way-we-think-feel-and-buy-9780544570160","provider":"Surprise Castle","version":"1.0","type":"link"}