{"product_id":"the-software-paradox-the-rise-and-fall-of-the-commercial-software-market-9781491900932","title":"The Software Paradox: The Rise and Fall of the Commercial Software Market","description":"\u003cp\u003eSoftware is more important than ever today and yet its commercial value is steadily declining. Microsoft, for instance, has seen its gross margins decrease for a decade, while startups and corporations alike are distributing free software that would have been worth millions a few years ago. \u003c\/p\u003e\u003cp\u003e Welcome to the software paradox. In this O'Reilly report, RedMonk's Stephen O'Grady explains why the real money no longer lies in software, and what it means for companies that depend on that revenue. You'll learn how this paradox came about and what your company can do in response. \u003c\/p\u003e\u003cp\u003e This book covers: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eWhy it's growing more difficult to sell software on a standalone basis \u003c\/li\u003e\n\u003cli\u003eHow software has come full circle, from enabler to product and back again \u003c\/li\u003e\n\u003cli\u003eThe roles that open source, software-as-a-service, and subscriptions play \u003c\/li\u003e\n\u003cli\u003eHow software developers have become the new kingmakers \u003c\/li\u003e\n\u003cli\u003eWhy Microsoft, Apple, and Google epitomize this transition \u003c\/li\u003e\n\u003cli\u003eHow the paradox has affected other tech giants, such as Oracle and Salesforce.com \u003c\/li\u003e\n\u003cli\u003eStrategies your software firm can explore, including alternative revenue models \u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003eStephen O'Grady is a co-founder of the developer-focused technology analyst firm, RedMonk. Regularly cited in publications such as the New York Times, BusinessWeek, and the Wall Street Journal, Stephen's work revolves around understanding developer needs and trends and working with businesses to help them work more effectively with the New Kingmakers. Although his birth certificate says New York City, Stephen is a Red Sox fan, born and raised. A graduate of Williams College, Stephen lives in Midcoast Maine with his wife.\u003c\/p\u003e\u003cbr\u003e","brand":"O'Reilly Media","offers":[{"title":"Default Title","offer_id":50338639085842,"sku":"9781491900932","price":12.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1d26573b-cec3-4487-93d1-29bb4db69051.jpg?v=1727989813","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-software-paradox-the-rise-and-fall-of-the-commercial-software-market-9781491900932","provider":"Surprise Castle","version":"1.0","type":"link"}