{"product_id":"the-social-entrepreneurs-playbook-expanded-edition-pressure-test-plan-launch-and-scale-your-social-enterprise-9781613630327","title":"The Social Entrepreneur's Playbook, Expanded Edition: Pressure Test, Plan, Launch and Scale Your Social Enterprise","description":"\u003cp\u003e\u003cb\u003eAvailable for the First Time: The Complete \u003ci\u003eSocial Entrepreneur's Playbook\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eCovers all three phases of the start-up to scale-up process, developed with reader feedback from \"one of the more unusual ebook...experiments of the year\" (\u003ci\u003eThinReads\u003c\/i\u003e)\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eWharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs. \u003cp\u003e\u003c\/p\u003eMacMillan and Thompson used their own systematic framework to publish \u003ci\u003eThe Social Entrepreneur's Playbook\u003c\/i\u003e. To test the market, they offered the first phase in their start-up method (step 1) as a free ebook. Readers were invited to join The Social Entrepreneur's Advisory Group, and nearly 300 aspiring and active social entrepreneurs shared feedback that helped shape the complete edition of the book, which covers all three steps in the start-up to scale-up process. \u003cp\u003e\u003c\/p\u003eBased on this crowd-sourced feedback from readers of the free ebook and drawing on the authors' more than 26 years' combined experience developing and studying social enterprises in the field across Africa and in the United States, this new edition provides guidance for each phase: \u003cp\u003e\u003c\/p\u003e\u003cb\u003ePhase One: Pressure Test Your Start-Up Idea. \u003c\/b\u003e Based on the free ebook, this expanded section now includes advice on setting revenue and social impact goals, how to navigate the sociopolitical landscape, and how to develop a strong concept statement. In addition, MacMillan and Thompson provide advice on how to identify and test a proposed revenue-generating solution and define and segment your target population.\u003cbr\u003e\u003cb\u003ePhase Two: Plan Your Social Enterprise. \u003c\/b\u003e All new to this edition, this critical phase shows you how to frame and scope the venture, determine what it will take to actually deliver a sustainable enterprise, identify the key assumptions that have been made, and design checkpoints to test those assumptions before making major investments.\u003cbr\u003e\u003cb\u003ePhase Three: Launch and Scale Your Social Enterprise. \u003c\/b\u003e Available for the first time in this edition, you will learn how to effectively launch your enterprise, manage upside potential and downside risk, and strategically scale up. \u003cp\u003e\u003c\/p\u003eFilled with accessible frameworks and tools, as well as inspiring stories of social entrepreneurs, \u003ci\u003eThe Social Entrepreneur's Playbook\u003c\/i\u003e is a must-read for any aspiring or active social entrepreneur, as well as philanthropists, foundations, and nonprofits interested in doing more good with fewer resources. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eIncludes access to downloadable planning documents, including user-friendly spreadsheets\u003c\/i\u003e\u003c\/b\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eIan (Mac) C. MacMillan is the academic director of the Sol C. Snider Entrepreneurial Center and Dhirubhai Ambani professor of entrepreneurial management at the Wharton School, University of Pennsylvania. He has also been a director of companies in the travel, import\/export and pharmaceutical businesses in the United States, South Africa, Canada, Hong Kong, and Japan. He has also consulted to numerous companies, including Microsoft, DuPont, General Electric, IBM, and Citibank. He is coauthor of the bestselling books Corporate Venturing, The Entrepreneurial Mindset, Market Busters, Unlocking Opportunities for Growth, and Discovery Driven Growth. James D. Thompson, PhD, is co-founder and director of the Wharton Social Entrepreneurship Program. His current research is focused on social entrepreneurship, future market growth, and investment under conditions of high uncertainty. He has extensive experience in Africa and works around the world with organizations intent on growth in value. Jim has been published in the Harvard Business Review, Journal of Management, Long Range Planning, Management Science, Organization Science, and the Research-Technology Management Journal.\u003cbr\u003e","brand":"Wharton School Press","offers":[{"title":"Default Title","offer_id":50628849697042,"sku":"9781613630327","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_30a1e552-d480-4e60-9483-2501c966a0ac.jpg?v=1732710544","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-social-entrepreneurs-playbook-expanded-edition-pressure-test-plan-launch-and-scale-your-social-enterprise-9781613630327","provider":"Surprise Castle","version":"1.0","type":"link"}