{"product_id":"the-smart-advertising-book-how-to-deliver-advertising-that-grows-your-brand-9781915951182","title":"The Smart Advertising Book: How to Deliver Advertising That Grows Your Brand","description":"\u003cp\u003eBrands today have a bewildering array of ways to communicate with their target audience. To succeed, brand owners need to know how to identify the best combination of media and how to create effective content. A lot of advertising is ill-chosen and poorly executed; understanding how to harness its potential provides strong competitive advantage.\u003c\/p\u003e\u003cp\u003eThis book offers guidance to company leaders, marketers and entrepreneurs in delivering effective advertising. It presents a summary of all the latest evidence and thinking about successful advertising in a clear, accessible way with inspiring examples and the author's trademark frameworks, analogies and hand-drawn illustrations.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003eDan White is a trainer and consultant who has worked in the marketing and branding sector for over 30 years. He was previously Head of Expertise and MD of Corporate Development at Kantar. He is the author of The Smart Marketing Book, The Soft Skills Book and The Smart Branding Book (Concise Advice Series, LID). He lives in the UK. \u003cbr\u003e\u003cbr\u003e","brand":"Lid Publishing","offers":[{"title":"Default Title","offer_id":50901506883858,"sku":"9781915951182","price":10.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7ca6d00c-70d9-414b-a5ba-c1d378180f76.jpg?v=1738427975","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-smart-advertising-book-how-to-deliver-advertising-that-grows-your-brand-9781915951182","provider":"Surprise Castle","version":"1.0","type":"link"}