{"product_id":"the-small-business-bible-everything-you-need-to-know-to-succeed-in-your-small-business-9781118135945","title":"The Small Business Bible: Everything You Need to Know to Succeed in Your Small Business","description":"\u003cb\u003eAn updated third edition of the most comprehensive guide to small business success\u003c\/b\u003e \u003cp\u003eWhether you're a novice entrepreneur or a seasoned pro, \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't ) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This \u003ci\u003eThird Edition\u003c\/i\u003e includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere.\u003c\/p\u003e \u003cp\u003eNew chapters include: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders\u003c\/li\u003e \u003cli\u003eHow to generate leads and win strategic partnerships with LinkedIn\u003c\/li\u003e \u003cli\u003eHow to employ videos and YouTube to further your brand\u003c\/li\u003e \u003cli\u003eWhat you need to know about Groupon and group discount buying\u003c\/li\u003e \u003cli\u003eWhat mobile marketing can do for your business\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eGive your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. \u003ci\u003eThe Small Business Bible\u003c\/i\u003e offers every bit of information you'll need to know to succeed.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eSteven D. Strauss\u003c\/b\u003e is America's leading small business expert. An internationally recognized lawyer and columnist, he is also a popular speaker who regularly addresses groups around the world. His syndicated USA Today column, \"Ask an Expert,\" appears weekly and can also be found on dozens of major websites. Steve is a frequent media guest and commentator, a sought-after small business spokesperson, and a serial entrepreneur. Visit him at www.MrAllBiz.com.\u003c\/p\u003e\u003cbr\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":50848651542802,"sku":"9781118135945","price":18.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e4092ce-2bbb-470e-bc72-97df30691698.jpg?v=1737379554","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-small-business-bible-everything-you-need-to-know-to-succeed-in-your-small-business-9781118135945","provider":"Surprise Castle","version":"1.0","type":"link"}