{"product_id":"the-semiotics-of-banknotes-and-coins-reading-contemporary-currency-design-9781350451360","title":"The Semiotics of Banknotes and Coins: Reading Contemporary Currency Design","description":"\u003cb\u003eThis book uses semiotics to study the design of a selection of banknotes and coins currently\u003c\/b\u003e\u003cb\u003ecirculating in the American and European continents.\u003c\/b\u003e\u003cbr\u003eIts purpose is to argue how the iconography used to decorate them draws on pre-existing social discourses and meaning.\u003cbr\u003e\u003cbr\u003eMoreover, it aims to show how currency design is an enunciative praxis and hence, an activity shaped by cultural conventions that can be approached as a specific discursive genre.\u003cbr\u003e\u003cbr\u003eIn a nutshell, the book demonstrates how, beyond their economic function, banknotes and coins serve as the material support for a visual type of cultural semiosis linked to the nation and the state. The units of any currency system can be approached as visual texts expressing contents linked with specific social discourses and ideas. Since these texts are created and regulated by the state, they convey meanings that relate to discourses about statehood and, with it, the nation.\u003cbr\u003e\u003cbr\u003eInformed by analyses of the United States dollar, the Canadian dollar, the British pound sterling, the Swiss franc, the Brazilian real, the Uruguayan peso, the Argentinean peso and the euro, the book highlights the relevance of studying currency design in the scholarly efforts to understand the discursive construction of states and nations.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSebastián Moreno Barreneche\u003c\/b\u003e is Associate Professor of Culture and Society at the Department of International Studies of the Faculty of Management and Social Sciences of Universidad ORT Uruguay, and an active researcher of Uruguay's National Researchers System (SNI).\u003cbr\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":52196981571858,"sku":"9781350451360","price":142.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_a3e751d4-49f6-41bf-9a5f-1098014721df.jpg?v=1776159230","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-semiotics-of-banknotes-and-coins-reading-contemporary-currency-design-9781350451360","provider":"Surprise Castle","version":"1.0","type":"link"}