{"product_id":"the-scrappy-entrepreneur-how-to-effectively-lead-an-innovation-driven-startup-9781637428504","title":"The Scrappy Entrepreneur: How to Effectively Lead an Innovation-Driven Startup","description":"\u003cp\u003e\u003cb\u003eStarting an innovation-driven company is hard. Let this book make it easier for you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eYou have a business idea that you truly believe in. The extensive market research that you have done has made you even more \u003ci\u003epassionate about pursuing your idea\u003c\/i\u003e. But before you can start selling, you will need significant amounts of funding to develop your product and\/or successfully meet regulatory requirements. You will also need help from people with skillsets that complement yours. \u003cb\u003eIf you find yourself in this situation, this book is for you.\u003c\/b\u003e\u003c\/p\u003e\u003cp\u003eDrawing on her own first entrepreneurship experience with medical technology startup palmm Co., author Véronique Peiffer gets to the nuts and bolts of three key topics tailored to scrappy entrepreneurs-those who need to be extra resourceful to push their companies to the next phase: \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eFundraising, \u003c\/li\u003e\n\u003cli\u003eHiring and managing a startup team, \u003c\/li\u003e\n\u003cli\u003eDealing with the many less exciting, but necessary aspects of creating and running a business, such as bookkeeping, document management, vendor selection and more.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003ci\u003eThe Scrappy Entrepreneur\u003c\/i\u003e helps you know what to expect and even includes \u003cb\u003esimple spreadsheet templates\u003c\/b\u003e that can save you considerable time and money. The hard-won learnings from \u003cb\u003eseven other medtech entrepreneurs\u003c\/b\u003e provide additional perspectives.\u003c\/p\u003e\u003cp\u003eUltimately, reading this book will make any first-time entrepreneur feel \u003cb\u003ebetter prepared for the real deal.\u003c\/b\u003e\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003ePeiffer, Véronique:\u003c\/i\u003e\u003c\/b\u003e - \u003cb\u003eVéronique Peiffer, PhD\u003c\/b\u003e, is an entrepreneur and life sciences professional. Formerly a management consultant at McKinsey \u0026amp; Company, she cofounded and led palmm Co., a company focused on the development of therapeutic bioelectronics. This pivotal experience served as the primary inspiration for \u003ci\u003eThe Scrappy Entrepreneur\u003c\/i\u003e. Véronique holds a leadership role at Genentech, Inc. and teaches the next generation of health technology entrepreneurs as an Associate Director of the Stanford Mussallem Center for Biodesign. She lives in the San Francisco Bay Area with her husband and two children.","brand":"Business Expert Press","offers":[{"title":"Default Title","offer_id":51572426473746,"sku":"9781637428504","price":23.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2e0bb7a4-3b23-4a9a-9d42-d64651f65340.jpg?v=1755860608","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-scrappy-entrepreneur-how-to-effectively-lead-an-innovation-driven-startup-9781637428504","provider":"Surprise Castle","version":"1.0","type":"link"}