{"product_id":"the-science-of-screenwriting-the-neuroscience-behind-storytelling-strategies-9781501327254","title":"The Science of Screenwriting: The Neuroscience Behind Storytelling Strategies","description":"In a world awash in screenwriting books, \u003ci\u003eThe Science of Screenwriting\u003c\/i\u003e provides an alternative approach that will help the aspiring screenwriter navigate this mass of often contradictory advice: exploring the science behind storytelling strategies. Paul Gulino, author of the best-selling\u003ci\u003e Screenwriting: The Sequence Approach\u003c\/i\u003e, and Connie Shears, a noted cognitive psychologist, build, chapter-by-chapter, an understanding of the human perceptual\/cognitive processes, from the functions of our eyes and ears bringing real world information into our brains, to the intricate networks within our brains connecting our decisions and emotions. They draw on a variety of examples from film and television -- \u003ci\u003eThe Social Network, \u003c\/i\u003e\u003ci\u003eSilver Linings Playbook\u003c\/i\u003e and \u003ci\u003eBreaking Bad\u003c\/i\u003e -- to show how the human perceptual process is reflected in the storytelling strategies of these filmmakers. They conclude with a detailed analysis of one of the most successful and influential films of all time, \u003ci\u003eStar Wars\u003c\/i\u003e, to discover just how it had the effect that it had.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003ePaul Gulino \u003c\/b\u003eis Associate Professor at Chapman University's Dodge College of Film and Media Arts in Orange, California, USA. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eConnie Shears \u003c\/b\u003eis Associate Professor in the Psychology Department at Chapman University, USA.\u003cbr\u003e","brand":"Bloomsbury Academic","offers":[{"title":"Default Title","offer_id":50492683845906,"sku":"9781501327254","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_9f10e1a5-1a1f-453b-8f08-5c3fe0552220.jpg?v=1730603524","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-science-of-screenwriting-the-neuroscience-behind-storytelling-strategies-9781501327254","provider":"Surprise Castle","version":"1.0","type":"link"}