{"product_id":"the-scent-of-desire-discovering-our-enigmatic-sense-of-smell-9780060825386","title":"The Scent of Desire: Discovering Our Enigmatic Sense of Smell","description":"\u003ch2\u003eThe Scent of Desire: Discovering Our Enigmatic Sense of Smell\u003c\/h2\u003e\n\n\u003cp\u003eWhy do some people like a certain aroma and others hate it? Is smell personal or cultural? How does it affect our choices and our actions?\u003c\/p\u003e\n\n\u003cp\u003e\u003cem\u003eThe Scent of Desire\u003c\/em\u003e is the definitive psychological study of the importance of smell in our lives, from nourishment to procreation to our relationships with other people and the world at large. Located in the same part of the brain that processes emotion, memory, and motivation, this most essential of senses is imperative to our physical and emotional well-being. It was crucial to our ancestors' existence and it remains so today, profoundly shaping our emotional, physical, and even sexual lives.\u003c\/p\u003e\n\n\u003cp\u003eOne of the world's leading experts on the psychology of smell, Rachel Herz investigates how smell functions, what purpose it serves, and how inextricably it is linked to our survival in this compelling, surprising, delightfully informative appreciation of the wonders of this sadly neglected sense.\u003c\/p\u003e\n\n\u003ch2\u003eWhat You'll Discover\u003c\/h2\u003e\n\n\u003cp\u003eThis paperback edition examines the intricate connections between smell and human behavior. Rachel Herz draws on extensive research to explain how olfactory processing influences everything from food preferences to mate selection. The book explores whether scent preferences are innate or learned, and how cultural backgrounds shape our responses to different aromas.\u003c\/p\u003e\n\n\u003cp\u003ePublished by William Morrow \u0026amp; Company, this psychological exploration reveals how smell affects decision-making, emotional responses, and interpersonal relationships. The research-backed insights demonstrate why this sense, often overlooked compared to sight and hearing, plays such a fundamental role in human survival and daily experience.\u003c\/p\u003e\n\n\u003ch2\u003eAbout the Author\u003c\/h2\u003e\n\n\u003cp\u003e\u003cstrong\u003eRachel Herz, Ph.D.\u003c\/strong\u003e has been on the faculty of Brown University since 2000. As one of the world's leading experts on the psychology of smell, she has appeared on the Discovery Channel, ABC News, the BBC, National Public Radio, and the Learning Channel. She is the subject of a \u003cem\u003eScientific American\u003c\/em\u003e profile piece, reflecting her significant contributions to understanding olfactory science and sensory psychology.\u003c\/p\u003e","brand":"William Morrow \u0026 Company","offers":[{"title":"Default Title","offer_id":50680515035410,"sku":"9780060825386","price":13.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_d09c0564-64e1-4599-aabe-394c7ae25f16.jpg?v=1734920432","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-scent-of-desire-discovering-our-enigmatic-sense-of-smell-9780060825386","provider":"Surprise Castle","version":"1.0","type":"link"}