{"product_id":"the-sales-funnel-book-how-to-multiply-your-business-with-marketing-automation-9781540488091","title":"The Sales Funnel Book: How To Multiply Your Business With Marketing Automation","description":"\u003cp\u003e\u003cem\u003e\u003cstrong\u003eThe Interest Driven Sales Funnel Strategy\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e \u003cp\u003eYou've likely seen the phrase \"sales funnel\" quite a few times in the last year or two because it's been \u003cstrong\u003eblowing up \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003eSales funnels are on the rise with businesses and entrepreneurs of all shapes and sizes talking about them.\u003c\/p\u003e \u003cp\u003eEcommerce stores, coaches \u0026amp; consultants, digital products businesses, and even brick \u0026amp; mortar stores that are implementing them.\u003c\/p\u003e \u003cp\u003eBut, what are they?\u003c\/p\u003e \u003cp\u003eAnd, more importantly, how can you effectively implement them into your business?\u003c\/p\u003e \u003cp\u003eThe Sales Funnel Book teaches the \"Interest Driven\" strategy to help you plan, build, and implement sales funnels that automatically mold to your subscribers, leads, and customers - allowing you to better relate and \u003cstrong\u003esell more \u003c\/strong\u003e\u003c\/p\u003e \u003cp\u003e\u003cem\u003e\u003cstrong\u003eHere Are Just A Few Things You'll Learn In This Book...\u003c\/strong\u003e\u003c\/em\u003e\u003c\/p\u003e \u003cul\u003e \u003cli\u003e How to \"see\" your sales funnels and how they work with your business. \u003cem\u003eHint: \u003c\/em\u003e they fit \u003cstrong\u003eeverywhere \u003c\/strong\u003e (pg. 1) \u003c\/li\u003e \u003cli\u003e The Interest Driven Sales Funnel model that will reshape how you think about your marketing. This model \u003cstrong\u003eautomatically molds\u003c\/strong\u003e to your audience so you can better relate and \u003cstrong\u003esell more \u003c\/strong\u003e (pg. 6) \u003c\/li\u003e \u003cli\u003e Why building a \u003cstrong\u003emodular sales funnel\u003c\/strong\u003e makes your entire system plug \u0026amp; play, allowing it to expand as you do  (pg. 7) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003etimelessness\u003c\/strong\u003e of the system. This strategy pre-dates the Internet and will exist after it ceases to exist. Yes, it's way more than just sending some emails  (pg. 8) \u003c\/li\u003e \u003cli\u003e What \"old folks\" have to do with your sales funnels. (pg. 9) \u003c\/li\u003e \u003cli\u003e 4 elite patterns for the \"\u003cstrong\u003eMain Series\u003c\/strong\u003e\" - the engagements responsible for building and maintaining relationships while simultaneously gauging interest  (pg. 14) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003e3 E Emails\u003c\/strong\u003e (Entertain, Educate, and Earn). When should you send which? How should they be used? Can you use more than one at a given time? (pg. 18) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003eWeekly \"Pushes\" framework\u003c\/strong\u003e that simplifies the content you present your list. All you need to do is follow the pattern and let it do its thing  (pg. 22) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003eStory-Based Series\u003c\/strong\u003e that \"hooks\" your subscribers in and keeps them excited about what's next  (pg. 23) \u003c\/li\u003e \u003cli\u003e The \"Long Course\" framework that's perfect for businesses that want to \u003cstrong\u003econvert their audience\u003c\/strong\u003e to their way of thinking  (pg. 25) \u003c\/li\u003e \u003cli\u003e What \u003cstrong\u003eMicro Sales Funnels\u003c\/strong\u003e are, how people enter them \u003cem\u003e(there are at least 7 ways to get people in )\u003c\/em\u003e, and what to do with people once they've gone through  (pg. 29) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003e\"Simplest\" Sales Funnel\u003c\/strong\u003e you have ever seen and how it increased engagement by over 632%  (pg. 33) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003e\"Classic\" Sales Funnel\u003c\/strong\u003e, how McDonald's built their empire on it, and how you can use it in your business  (pg. 35) \u003c\/li\u003e \u003cli\u003e The \u003cstrong\u003eProduct Launch\u003c\/strong\u003e or \u003cstrong\u003eVideo Funnel \u003c\/strong\u003ethat gets people excited to buy your stuff ... and how to structure it for maximum effectiveness  (pg. 42) \u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eAll that and it's \u003cstrong\u003enot even the first half of the book \u003c\/strong\u003e I have yet to mention webinar funnels, call\/application funnels, the other \"guru\" funnels and how you can (and should) use them, combining funnels, creating all the content these babies need, copywriting formulas and how to use them to structure your content, filling your sales funnels, pre-written emails, value ladder development so you sell the right things at the right times, and oh ... so much more \u003c\/p\u003e\u003cbr\u003e","brand":"Createspace Independent Publishing Platform","offers":[{"title":"Default Title","offer_id":50505072247058,"sku":"9781540488091","price":9.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2a14b73c-f94a-4608-83d8-926e99f0b716.jpg?v=1730833197","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-sales-funnel-book-how-to-multiply-your-business-with-marketing-automation-9781540488091","provider":"Surprise Castle","version":"1.0","type":"link"}