{"product_id":"the-sales-engineer-managers-handbook-mastering-technical-sales-9798638751791","title":"The Sales Engineer Manager's Handbook: Mastering Technical Sales","description":"John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone - from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It's a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills - and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory \"Managing Within The Law\" session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers - each of whom performs the job differently than the newly minted manager used to do.\u003cbr\u003e","brand":"Independently Published","offers":[{"title":"Default Title","offer_id":50377288122642,"sku":"9798638751791","price":16.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_7f6000a4-3c3e-4f0c-a332-8e43fdbc0a62.jpg?v=1728619866","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-sales-engineer-managers-handbook-mastering-technical-sales-9798638751791","provider":"Surprise Castle","version":"1.0","type":"link"}