{"product_id":"the-risk-driven-business-model-four-questions-that-will-define-your-company-9781422191538","title":"The Risk-Driven Business Model: Four Questions That Will Define Your Company","description":"\u003cb\u003eHow to outsmart risk\u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eRisk has been defined as the potential for losing something of value. In business, that value could be your original investment or your expected future returns. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Risk-Driven Business Model\u003c\/i\u003e will help you manage risk better by showing how the key choices you make in designing your business models either increase or reduce two characteristic types of risk--information risk, when you make decisions without enough information, and incentive-alignment risk, when decision makers' incentives are at odds with the broader goals of the company. Leaders who understand how the structure of their business model affects risk have the power to create wealth, revolutionize industries, and shape a better world. \u003cp\u003e\u003c\/p\u003eINSEAD's Karan Girotra and Serguei Netessine, noted operations and innovation professors who have consulted with dozens of companies, walk you through a business model audit to determine what key decisions get made in a business, when they get made, who makes them, and why we make the decisions we do. \u003cp\u003e\u003c\/p\u003eBy changing your company's key decisions within this framework, you can fundamentally alter the risks that will impact your business. \u003cp\u003e\u003c\/p\u003eThis book is for entrepreneurs and executives in companies involved in dynamic industries where the locus of risk is shifting, and includes lessons from Zipcar, Blockbuster, Apple, Benetton, Kickstarter, Walmart, and dozens of other global companies. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Risk-Driven Business Model\u003c\/i\u003e demystifies business model risk, with clear directives aimed at improving decision making and driving your business forward.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eKaran Girotra\u003c\/b\u003e is Professor of Technology and Operations Management at INSEAD. His research has appeared in top academic journals and has been featured by the \u003ci\u003eFinancial Times\u003c\/i\u003e, \u003ci\u003eBusinessweek\u003c\/i\u003e, \u003ci\u003eSloan Management Review\u003c\/i\u003e, and \u003ci\u003eHarvard Business Review\u003c\/i\u003e. A former entrepreneur himself, Girotra continues to engage actively with start-ups, largely as an instigator, adviser, and mentor. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eSerguei Netessine\u003c\/b\u003e is the Timken Chaired Professor of Global Technology and Innovation at INSEAD and the Research Director of the INSEAD-Wharton Alliance. His research has received extensive media coverage in \u003ci\u003eCIO Magazine\u003c\/i\u003e, the \u003ci\u003eEconomist\u003c\/i\u003e, \u003ci\u003eForbes\u003c\/i\u003e, and the \u003ci\u003eNew York Times\u003c\/i\u003e. He consults and advises companies ranging from start-ups to Fortune 100 corporations and US governmental agencies.\u003cbr\u003e\u003cbr\u003e","brand":"Harvard Business Review Press","offers":[{"title":"Default Title","offer_id":51200874807570,"sku":"9781422191538","price":25.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fa0d53d3-a4d8-4b64-a0bf-fe64b6eca1e9.jpg?v=1744904056","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-risk-driven-business-model-four-questions-that-will-define-your-company-9781422191538","provider":"Surprise Castle","version":"1.0","type":"link"}