{"product_id":"the-rise-of-k-dramas-essays-on-korean-television-and-its-global-consumption-9781476677477","title":"The Rise of K-Dramas: Essays on Korean Television and Its Global Consumption","description":"\u003cp\u003e Korean dramas gained popularity across Asia in the late 1990s, and their global fandom continues to grow. Despite cultural differences, non-Asian audiences find \"K-dramas\" appealing. They range from historical melodrama and romantic comedy to action, horror, sci-fi and thriller.\u003c\/p\u003e\u003cp\u003e Devotees pursue an immersive fandom, consuming Korean food, fashion and music, learning Korean to better understand their favorite shows, and travelling to Korea for firsthand experiences.\u003c\/p\u003e\u003cp\u003eThis collection of new essays focuses on the cultural impact of K-drama and its fandom, and on the transformation of identities in the context of regional and global dynamics. Contributors discuss such popular series as \u003ci\u003eBoys over Flowers\u003c\/i\u003e, \u003ci\u003eMy Love from the Star\u003c\/i\u003e and \u003ci\u003eDescendants of the Sun\u003c\/i\u003e.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eJaeYoon Park\u003c\/b\u003e is an assistant professor of media communication at the University of Arkansas-Fort Smith. She has published articles in \u003ci\u003eJump Cut: A Review of Contemporary Media\u003c\/i\u003e and \u003ci\u003eAmericana: The Journal of American Popular Culture\u003c\/i\u003e. \u003cb\u003e\u003c\/b\u003e\u003cb\u003eAnn-Gee Lee\u003c\/b\u003e is an associate professor of English at the University of Arkansas-Fort Smith. Her research interests lie in women's studies, covert rhetoric, civic discourse, and popular culture.\u003cbr\u003e","brand":"McFarland \u0026 Company","offers":[{"title":"Default Title","offer_id":50337987068178,"sku":"9781476677477","price":43.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_fc80c9be-f61a-45fd-8180-dbc72bbc1a0d.jpg?v=1727973826","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-rise-of-k-dramas-essays-on-korean-television-and-its-global-consumption-9781476677477","provider":"Surprise Castle","version":"1.0","type":"link"}