{"product_id":"the-retail-start-up-book-successfully-plan-launch-and-grow-a-business-9780749484729","title":"The Retail Start-Up Book: Successfully Plan, Launch and Grow a Business","description":"\u003cp\u003eThe retail market in the UK is worth more than  400 billion annually and employs over 3 million workers, while in the US 29 million people create over USD $4 trillion of revenue through the industry. Despite the challenge to establish stores and big-box retailers, there's a rapid increase in the number of retail start-ups and consistent growth in the independent sector. From beard shops and barbers, through cafes and coffee shops, to 'retailment' concept stores and boutique consumer-focused experiences, the specialist retail sector is booming. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e \u003cb\u003e\u003ci\u003eThe Retail Start-Up Book \u003c\/i\u003e\u003c\/b\u003eprovides clear guidance and advice on how to develop a winning retail strategy that seamlessly merges online and offline tactics. Introducing the science of shopping and how to understand customer behaviours and needs, it explores the essential steps of developing a business plan, marketing and promoting a business and advising on buying and visual merchandising. Building on years of retail experience nationally and internationally, in large groups and with independent retailers, \u003ci\u003e\u003cb\u003eThe Retail Start-Up Book\u003c\/b\u003e\u003c\/i\u003e meticulously provide invaluable practical insights to help new retailers hit the floor running, or more established organizations grow their business and nurture their profits.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eRowland Gee \u003c\/b\u003eis former Chief Executive of Moss Bros Group plc. Under his leadership, Moss Bros entered a strategic business relationship with Hugo Boss, resulting in the UK establishment of the brand. He is co-founder of Grey4Gold Ltd, a professional skills matching service for retail. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eDanny Sloan\u003c\/b\u003e was BAA Director of Planning 2012, ensuring BAA airports delivered the First and Lasting Impression for the UK across its airports during the London Olympics. He is co-founder of Grey4Gold Ltd. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eGraham Symes \u003c\/b\u003eis an experienced finance director in retail and wholesale fashion, with clients including Harrods, Harvey Nichols, Selfridges, and Christian Lacroix.\u003cbr\u003e","brand":"Kogan Page","offers":[{"title":"Default Title","offer_id":50412955042066,"sku":"9780749484729","price":38.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_594d7cb2-d2a1-4ce8-83f2-fc3d558926da.jpg?v=1729335929","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-retail-start-up-book-successfully-plan-launch-and-grow-a-business-9780749484729","provider":"Surprise Castle","version":"1.0","type":"link"}