{"product_id":"the-retail-handbook-second-edition-master-omnichannel-best-practice-to-attract-engage-and-retain-customers-in-the-digital-age-9781781332153","title":"The Retail Handbook (Second Edition): Master omnichannel best practice to attract, engage and retain customers in the digital age","description":"\u003cp\u003e\u003cstrong\u003eHOW DO YOU CONNECT WITH A DIGITALLY SAVVY CUSTOMER, WHO KNOWS ALL ABOUT YOUR PRODUCTS AND CAN SHOP ANYWHERE, ANYTIME?\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFor retailers and brands trading in a digital world, it's easy to lose track of where the lines between physical retail and digital retail start and finish.\u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eThe Retail Handbook\u003c\/strong\u003e, Antony Welfare shares a unique view of retailing from the 1930s up to today's cutting edge best practice. With insights drawn from his wide experience of working with global retailers and consumer brands in the digital transformation arena, Antony offers practical solutions to the challenges of retailing in the digital age, including: \u003c\/p\u003e \u003cul\u003e \u003cli\u003eHow to \u003cstrong\u003ereach your ideal customers \u003c\/strong\u003ein a crowded world\u003c\/li\u003e \u003cli\u003eHow to keep your customers \u003cstrong\u003ecoming back for more \u003c\/strong\u003e\n\u003c\/li\u003e \u003cli\u003eWhy \u003cstrong\u003eomnichannel \u003c\/strong\u003eis essential\u003c\/li\u003e \u003cli\u003eThe importance of \u003cstrong\u003econtent for your brand\u003c\/strong\u003e\n\u003c\/li\u003e \u003cli\u003eDealing with \u003cstrong\u003edirect-to-consumer challenges\u003c\/strong\u003e\n\u003c\/li\u003e \u003c\/ul\u003e\u003cbr\u003e","brand":"Rethink Press","offers":[{"title":"Default Title","offer_id":50362964902162,"sku":"9781781332153","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_1b692c16-ba19-4481-ba57-6344064d475d.jpg?v=1728400631","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-retail-handbook-second-edition-master-omnichannel-best-practice-to-attract-engage-and-retain-customers-in-the-digital-age-9781781332153","provider":"Surprise Castle","version":"1.0","type":"link"}