{"product_id":"the-remarkable-effect-the-essential-book-for-tech-entrepreneurs-on-a-mission-9781789630978","title":"The Remarkable Effect: The Essential Book for Tech-Entrepreneurs-on-a-Mission","description":"\u003cp\u003eRemarkable is more than just a word. It's a vision.\u003cbr\u003e It's the art to create meaningful impact to prospects and customers.\u003cbr\u003e Being remarkable is something that I believe every company can achieve.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe Remarkable Effect \u003c\/strong\u003ewas written to help tech-entrepreneurs-on-a-mission shape the software business they've always aspired to run: Remarkable and Impactful. \u003c\/p\u003e\u003cp\u003eIn \u003cstrong\u003eThe Remarkable Effect \u003c\/strong\u003eTon Dobbe reveals the ten traits that define a remarkable software company. Stacking them up behind each other will not only help you stand out in your category, but also create clear leverage of value; exponential value, not just incremental - hence '\u003cem\u003eThe Remarkable Effect\u003c\/em\u003e.'\u003c\/p\u003e\u003cp\u003eIt might be, however, you aren't the CEO (yet ) and are still selling products day to day with prospects, or maybe you are at the strategic helm of your company looking for solutions to uniquely position the value you have to offer, or potentially you are looking for fresh product strategy perspectives to keep you stay one step ahead.\u003c\/p\u003e\u003cp\u003eIf your goal is to further the business you own, run or work for, this book for you. It is not about processes and procedures - the 80% under the water. This book is about the 20% that will separate you from the rest. \u003c\/p\u003e\u003cp\u003eThe ideas and strategies in this book have been proven to be highly effective for start-ups, underdogs, established market leaders (who are often in danger of losing their edge), small companies, large companies and everything in between.\u003c\/p\u003e\u003cp\u003eThere's an art and a science to being remarkable, and it hasn't got anything to do with where you are on your journey.\u003c\/p\u003e\u003cp\u003eSo, are you ready to take the journey to unleash the remarkable effect inside your software business?\u003cbr\u003e \u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eDobbe, Ton:\u003c\/i\u003e\u003c\/b\u003e - Ton Dobbe is a strategic product marketing expert and recognized global influencer on marketing, Artificial Intelligence and Innovation. With over twenty-eight years of experience in enterprise business software, he advises, consults, and speaks with tech-entrepreneurs-on-a-mission (start-ups to Fortune 500) to deliver the change they seek to make in the world in the most remarkable and impactful way.","brand":"Choir Press","offers":[{"title":"Default Title","offer_id":50911377686802,"sku":"9781789630978","price":18.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_2d243356-07c5-41ac-bf73-5f46557c7b17.jpg?v=1738738686","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-remarkable-effect-the-essential-book-for-tech-entrepreneurs-on-a-mission-9781789630978","provider":"Surprise Castle","version":"1.0","type":"link"}