{"product_id":"the-reluctant-entrepreneur-9781118178447","title":"The Reluctant Entrepreneur","description":"\u003cb\u003eIntelligent strategies for starting and growing a small business with minimal personal financial risk\u003c\/b\u003e \u003cp\u003eA comprehensive guide for entrepreneurs from one of the most successful business creators in recent years, \u003ci\u003eThe Reluctant Entrepreneur: Turning Dreams into Profits\u003c\/i\u003e addresses the fears and misconceptions that many people have about starting their own businesses, walking prospective owners through the necessary decisions they need to make before even putting a business plan in place.\u003c\/p\u003e \u003cp\u003ePresenting solid, reliable strategies based on author Michael Masterson's own successful practices, and debunking some common illusions entrepreneurs have about their businesses, the book is a vital resource for anyone looking to avoid the pitfalls that threaten fledgling companies.\u003c\/p\u003e \u003cul\u003e \u003cli\u003ePacked with insights from an entrepreneur who has launched and sold dozens of business, presented in a lively and conversational style\u003c\/li\u003e \u003cli\u003eSome 600,000 new businesses are launched each year and with an uncertain economy, more and more people are looking for a stream of income separate from their 9 to 5 job\u003c\/li\u003e \u003cli\u003eFilled with highly applicable advice that budding and professional entrepreneurs can start using immediately\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEssential reading for small business owners and both first time and established entrepreneurs, \u003ci\u003eThe Reluctant Entrepreneur\u003c\/i\u003e presents the smart strategies on starting and growing a small business that can make launching your own company a cinch.\u003c\/p\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cp\u003e\u003cb\u003eMICHAEL MASTERSON\u003c\/b\u003e is not your typical businessman. An ex-Peace Corps volunteer, he never took a class in business, doesn't read the business press, and hates to talk business. He spends his spare time writing poetry, collecting fine art, and practicing Brazilian Jiu Jitsu. His neighbors call him a bohemian. But he's also an entrepreneur. He started his first business when he was eleven years old, and in the forty-five years that have elapsed since then, he has started or co-started dozens of successful businesses. The author of numerous business books, several of them \u003ci\u003eNew York Times\u003c\/i\u003e and \u003ci\u003eWall Street Journal\u003c\/i\u003e bestsellers, Masterson consults for private clients and writes the \u003ci\u003ePalm Beach Letter\u003c\/i\u003e, a newsletter for individual investors.\u003cbr\u003e\u003c\/p\u003e","brand":"Wiley","offers":[{"title":"Default Title","offer_id":51259848556818,"sku":"9781118178447","price":17.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b1f7e5b2-d623-4e14-9046-0577b463b0f7.jpg?v=1746629255","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-reluctant-entrepreneur-9781118178447","provider":"Surprise Castle","version":"1.0","type":"link"}