{"product_id":"the-rebel-rules-daring-to-be-yourself-in-business-9780684865164","title":"The Rebel Rules: Daring to Be Yourself in Business","description":"When he was 26, Chip Conley broke the two cardinal rules of starting a business: he invested in an industry about which he knew nothing and he ignored the mantra \"location, location, location.\" He bought a notorious \"pay-by-the-hour\" motel in a seedy San Francisco neighborhood. \u003cbr\u003e A dozen years later, Chip is the \"boy wonder\" of the American travel industry, famous for his entrepreneurial genius, creativity, and sense of fun. \u003cbr\u003e In \u003ci\u003eThe Rebel Rules, \u003c\/i\u003e Conley shares his success secrets. He focuses on the primary traits -- vision, passion, instinct, and agility -- that characterize today's fast company leaders. His guidebook doubles as a toolbox for anyone -- whether a virgin entrepreneur or a corporate manager -- who wants to walk in step with today's business innovators. \u003cbr\u003e \u003cb\u003e\u003ci\u003eThe Rebel Rules\u003c\/i\u003e will show you how to: \u003c\/b\u003e\u003cbr\u003e \u003cul\u003e \u003cli\u003eTap into your natural talents and focus on what you can control \u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eBuild a fanatical customer base and create great buzz\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eEngage employees and encourage them to break the rules\u003cbr\u003e \u003c\/li\u003e\n\u003cli\u003eKick butt in business and still have a life\u003cbr\u003e \u003c\/li\u003e\n\u003c\/ul\u003e \u003cbr\u003e With exercises and activities that will develop these and other business skills, \u003ci\u003eThe Rebel Rules\u003c\/i\u003e will transform the way you approach your career.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003ci\u003eConley, Chip:\u003c\/i\u003e\u003c\/b\u003e - Veteran CEO \u003cb\u003eChip Conley\u003c\/b\u003e has created more boutique hotels than anyone in the world. Founder of Joie de Vivre Hospitality, which he grew into America's second largest boutique hotel company, he speaks around the world on how to find meaning at the intersection of business and psychology. The author of several books, including \u003ci\u003ePeak: How Great Companies Get Their Mojo from Maslow\u003c\/i\u003e, he was named the Most Innovative CEO in the San Francisco Bay Area, which he calls home. For more information, visit EmotionalEquations.com and ChipConley.com.","brand":"Fireside","offers":[{"title":"Default Title","offer_id":50327063855378,"sku":"9780684865164","price":14.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_967aa96e-f288-491c-9a91-38ab19fbabee.jpg?v=1727709197","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-rebel-rules-daring-to-be-yourself-in-business-9780684865164","provider":"Surprise Castle","version":"1.0","type":"link"}