{"product_id":"the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-9780226675459","title":"The Reasoning Voter: Communication and Persuasion in Presidential Campaigns","description":"\u003ci\u003eThe Reasoning Voter\u003c\/i\u003e is an insider's look at campaigns, candidates, media, and voters that convincingly argues that voters make informed logical choices. Samuel L. Popkin analyzes three primary campaigns--Carter in 1976; Bush and Reagan in 1980; and Hart, Mondale, and Jackson in 1984--to arrive at a new model of the way voters sort through commercials and sound bites to choose a candidate. Drawing on insights from economics and cognitive psychology, he convincingly demonstrates that, as trivial as campaigns often appear, they provide voters with a surprising amount of information on a candidate's views and skills. For all their shortcomings, campaigns \u003ci\u003edo\u003c\/i\u003e matter. \u003cp\u003e\u003c\/p\u003e\"If you're preparing to run a presidential campaign, and only have time to read one book, make sure to read Sam Popkin's \u003ci\u003eThe Reasoning Voter\u003c\/i\u003e. If you have time to read two books, read \u003ci\u003eThe Reasoning Voter\u003c\/i\u003e twice.\"--James Carville, Senior Stategist, Clinton\/Gore '92 \u003cp\u003e\u003c\/p\u003e\"A fresh and subtle analysis of voter behavior.\"--Thomas Byrne Edsall, \u003ci\u003eNew York Review of Books\u003c\/i\u003e\u003cbr\u003e\"Professor Popkin has brought V.O. Key's contention that voters are rational into the media age. This book is a useful rebuttal to the cynical view that politics is a wholly contrived business, in which unscrupulous operatives manipulate the emotions of distrustful but gullible citizens. The reality, he shows, is both more complex and more hopeful than that.\"--David S. Broder, \u003ci\u003eThe Washington Post\u003c\/i\u003e\u003cbr\u003e","brand":"University of Chicago Press","offers":[{"title":"Default Title","offer_id":50902201925906,"sku":"9780226675459","price":32.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_b3c0e70d-4a44-4670-b2da-0f6b178628ed.jpg?v=1738449381","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-reasoning-voter-communication-and-persuasion-in-presidential-campaigns-9780226675459","provider":"Surprise Castle","version":"1.0","type":"link"}