{"product_id":"the-real-madrid-revolution-how-the-worlds-most-successful-club-is-changing-the-game-for-their-team-and-for-football-9781637745311","title":"The Real Madrid Revolution: How the World's Most Successful Club Is Changing the Game--For Their Team and for Football","description":"\u003cb\u003eReal Madrid's innovative, modern strategies may not only keep them on top--but save soccer itself. \u003c\/b\u003e\u003cp\u003e\u003c\/p\u003eFeaturing behind-the-scenes coverage and expert analysis, this book gives fans an up close and personal look at one of the world's most legendary teams during a major crossroads for the sport. \u003cp\u003e\u003c\/p\u003eFormer Columbia Business School adjunct professor Steven G. Mandis, who analyzed Real Madrid's path to success in \u003ci\u003eThe Real Madrid Way\u003c\/i\u003e, returns to examine how the club is coping with systemic changes in the sport of soccer and innovating the sport in the process. \u003cp\u003e\u003c\/p\u003eFounded in 1902 and granted a royal title by the king of Spain in 1920, Real Madrid \u003ci\u003eClub de Fútbol\u003c\/i\u003e went onto become the world's most valuable sports team (by revenue), most popular sports team (by social media followers), and most successful sports team (by number of trophies). \u003cp\u003e\u003c\/p\u003eBut today, this legendary, member-owned soccer team faces significant challenges, including: \u003cp\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSoccer losing the global entertainment battle against other sports and platforms\u003c\/li\u003e\n\u003cli\u003eThe proliferation of closely government-related, private equity, and multi-club ownership models--while Real Madrid are a not-for-profit club owned by 92,000 members\u003c\/li\u003e\n\u003cli\u003eThe financial dominance and further separation of the English Premier League, the so-called \"NBA of football\"\u003c\/li\u003e\n\u003cli\u003eThe conflicts of FIFA and UEFA being both regulators and hosts of tournaments \u003c\/li\u003e\n\u003cli\u003eA more congested schedule, leading to a glut of matches and more player injuries\u003c\/li\u003e\n\u003cli\u003ePlayers who earn more from endorsements than from playing the game\u003c\/li\u003e\n\u003cli\u003eAn explosion of media platforms that enable a young generation of global fans to watch and engage with sports and entertainment in new and nontraditional ways\u003c\/li\u003e\n\u003c\/ul\u003e\u003cbr\u003eWith their top-tier status, not to mention the supremacy of their sport, hanging in the balance, Real Madrid's trademark passion and values have never been more important. \u003ci\u003eThe Real Madrid Revolution \u003c\/i\u003eshowcases what it takes to stay on top when external forces are not working your favor--and how to innovate to be stronger than ever.\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\u003cb\u003eAbout the Author\u003c\/b\u003e\u003cbr\u003e\u003cb\u003eSteven G. Mandis\u003c\/b\u003e is a former adjunct professor at Columbia University Business School, where he taught in the finance and economics department. Previously, he worked at Goldman Sachs and Citigroup and as a senior advisor to McKinsey. His books include \u003ci\u003eWhat Happened to Goldman Sachs\u003c\/i\u003e, \u003ci\u003eThe Real Madrid Way, What Happened to Serie A\u003c\/i\u003e, \u003ci\u003e and What Happened to the USMNT\u003c\/i\u003e. \u003cp\u003e\u003c\/p\u003eMandis holds a BA from the University of Chicago and an MA, MPhil, and PhD from Columbia University. Mandis was a two-sport varsity athlete in college and now competes in triathlons, including the Ironman World Championships in Kailua-Kona, Hawaii; Ironman 70.3 World Championships; and Escape from Alcatraz.\u003cbr\u003e","brand":"Benbella Books","offers":[{"title":"Default Title","offer_id":50877964386578,"sku":"9781637745311","price":15.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0831\/4771\/8930\/files\/img_05f46e79-4ee7-4478-93b1-1d9e0e9eb67a.jpg?v=1738392979","url":"https:\/\/surprise-castle.myshopify.com\/products\/the-real-madrid-revolution-how-the-worlds-most-successful-club-is-changing-the-game-for-their-team-and-for-football-9781637745311","provider":"Surprise Castle","version":"1.0","type":"link"}